Product Marketing Manager (B2B Data Tech)

London OR Manchester (hybrid 3 days in office)

We're partnering with an innovative data insights and developer solutions business looking for a Senior Product Marketing Manager to lead product marketing strategy and execution for a growing portfolio of B2B data products.

This is an exciting opportunity to shape go-to-market strategy, build market awareness, generate demand, and help position innovative data and developer solutions in a fast-paced, high-growth environment. Working cross-functionally with product, sales, commercial and marketing teams, you'll own end-to-end product marketing initiatives that drive customer acquisition and business growth.

• Develop and execute product marketing and go-to-market strategies.
• Create compelling messaging, positioning and content across digital channels.
• Drive demand generation through campaigns, landing pages, thought leadership and social media.
• Produce customer-focused content including case studies, blogs, white papers, webinars and sales enablement materials.
• Identify speaking opportunities, events and partnerships to increase market visibility.
• Monitor market trends and competitor activity to inform strategy.
• Measure campaign performance and optimise for lead generation and commercial impact.

You'll bring:

• Significant B2B product marketing experience (5-8 years), ideally within data, analytics, SaaS or developer-focused technology.
• Strong knowledge of data insights products and emerging technology markets.
• Excellent content creation, storytelling and communication skills.
• Experience with CRM and marketing platforms (e.g. Salesforce).
• A hands-on, entrepreneurial mindset with experience launching products in fast-moving, ambiguous environments.
• Strong stakeholder management skills and the ability to influence across technical and commercial teams.

*Rates depend on experience and client requirements