Digital Analyst - Google Tag Manager - 46k

Digital Analytics Specialist

Leading Global Retail Group

£40,000 – £45,000 + Performance Bonus

Central London (Hybrid: 3 days in-office)

Experience

1–3 years (Mid-level focus)

Role Overview

We are looking for a Digital Analytics Specialist to join a premier multi-brand retail group. This is a high-impact role focused on owning the end-to-end digital tracking infrastructure across a diverse portfolio of web and mobile app properties. You will ensure that data collection is accurate, scalable, and fully privacy-compliant, directly empowering data-driven decisions for household-name brands.

Core Responsibilities

• Tracking Infrastructure: Own the setup and optimization of Google Tag Manager (GTM) across web and mobile app platforms.
• Cross-Functional Collaboration: Partner with Developers, UX, Product, and Marketing teams to translate business questions into robust technical tagging requirements.
• Mobile App Excellence: Drive mobile analytics using Firebase and GA4, ensuring consistent tracking across the entire customer journey.
• Data Integrity: Conduct regular audits, QA testing, and debugging to ensure high data quality and GDPR compliance.
• Governance: Maintain technical documentation and data layer specifications to standardize practices across multiple business units.

Experience Required

• Hands-on Technical Skills: Proven experience implementing GTM and GA4. Familiarity with Firebase and BigQuery is highly preferred.
• Stakeholder Management: You must be able to communicate complex technical concepts to non-technical audiences clearly and confidently.
• Detail Orientation: A "leave no stone unturned" approach to debugging and data auditing.
• Adaptability: Comfortable working in a fast-paced, multi-brand environment with shifting priorities.