Freelance Content Designer/Strategist (UX & AI)

Location: Hybrid (2 x days per week in the London office)

Duration: 3-month contract

Day-rate: Up to £600 per day (INSIDE IR35 - You must work via an Umbrella company)

We are working with a leading financial services business, looking for a Content Designer/Strategist to support how they bring their re-defined brand voice to life in their products & services - i.e. how does their tone of voice translate into UX and Product friendly copy.

As an extension of this, there is a clear focus on making their new UX/Product copy for for AI, so that both designers and AI can generate high quality product content.

What you’ll do

• Audit existing product content to understand what’s working and where it falls short of the brand
• Rewrite a small number of high-impact journeys to demonstrate a clear, high-quality standard
• Turn those examples into simple, practical rules, patterns, and frameworks
• Create the foundations of a UX content system that designers can use day to day
• Shape guidance that works for both humans and AI, including templates, constraints, and prompts
• Work closely with Product Design, Design Systems, and other UX writers to embed this into how we work

What we’re looking for

• Strong experience in content design or UX writing for digital products
• Experience turning brand voice into clear, practical product content
• Comfortable starting from scratch and bringing structure to ambiguous problems
• Confidence working closely with design teams and helping shape direction
• Hands-on experience using AI in content workflows. You’ve experimented, learned what works and what doesn’t, and understand how to shape content, prompts, and rules so the output is consistent and on-brand