Senior Marketing Data Analyst

Senior Marketing Data Analyst

£65,000 - £80,000

50/50 in the office, South-West

Permanent

We're partnering exclusively with a household name in the South West to recruit a Senior Marketing Data Analyst to support the delivery of data-led customer engagement.

This is a role focused on using data and marketing technology to build scalable solutions that enable targeting, personalisation and optimisation across customer journeys.

The Role:

• Develop and implement scalable approaches to audience selection and customer communication in the business
• Turn business needs into practical, workable technical solutions within marketing systems
• Collaborate with stakeholders to define priorities and shape effective delivery plans
• Play a role in evolving how the organisation structures and uses data for customer engagement
• Ensure all work meets required standards for data accuracy, governance and compliance
• Spot opportunities to extend or repurpose solutions across wider use cases
• Deliver enhancements to how marketing technology is used to support engagement activity

We're Looking For:

• Hands-on experience working with tools used for customer targeting and tailored communications - exact systems and tools experience is not required
• Comfortable working closely with data, including interrogating and manipulating datasets and using cloud data platforms
• Good understanding of how data is generated, structured and made usable for campaigns

If this role is of interest, please apply below!