Digital Engagement Officer (Web & Content)

Sands exists to save babies' lives and ensure that anyone affected by pregnancy loss or baby death receives the support and care they need.

The Digital Engagement Officer (Web & Content) will manage the day to day running and continuous improvement of Sands' websites, ensuring every page is accurate, accessible and on brand. In this exciting new role, you will work closely with the Digital Marketing & Engagement Manager and our external web agency to coordinate technical updates, troubleshoot CMS issues and track progress on support tickets.

Additionally, you will create and optimise web content that inspires, informs and converts by writing copy, sourcing stories and producing simple multimedia assets that resonate with Sands' priority audiences. You will support campaign landing pages, paid media tracking and monthly KPI reporting, translating data into actionable insights. This will involve working with colleagues across the organisation as part of project groups sharing expert knowledge from the communications and engagement team, and supporting colleagues to successfully make updates to website pages, following best practice guidelines and advice.

By championing best practice in SEO, accessibility and analytics, and by delivering training sessions for colleagues, the role ensures our web presence remains user centred, data driven and fully aligned with Sands' mission to save babies' lives and support bereaved families.

Experience of managing websites and CMS, including basic HTML/ CSS fixes and troubleshooting is an essential requirement for this role.   

You will be able to produce digital content including graphics or videos (e.g. Canva/ CapCut) with the ability to support tracking setup using GA4, Tag Manager, and other analytics tools.  Knowledge of SEO, accessibility (WCAG 2.1 AA), and user-centred content principles is also required.

Strong copywriting and proofreading skills for digital content are essential, as is experience of compiling and interpreting digital performance reports.  A high level of project coordination skills with the ability to manage competing deadlines is also essential.

Please submit your CV, together with a supporting statement that demonstrates how you meet the criteria in the person specification to recruitment@sands.org.uk.