Customer Advocacy and References Program Manager, RoW

Location/working model: London (Hybrid) or EMEA (Remote)

We are looking for a Customer Advocacy & References Program Manager to build and scale a global customer advocacy program that turns customer success into compelling proof points, supports sales, and strengthens our market credibility.

This role will own the end-to-end program - from creating customer stories to enabling sales with references and driving joint customer promotion.

Key Responsibilities

• Build and manage a structured, global customer advocacy and references program
• Define processes, governance, and KPIs to scale the program
• Drive creation of:
• In-depth case studies (outcome-driven)
• Customer success snapshots (1-slide KPI stories)
• Short customer videos.
• Ensure alignment with messaging and sales priorities
• Build and manage a customer reference directory to serve sales efforts
• Support sales with relevant references for active deals
• Manage reference requests and customer engagement
• Develop relationships with key customers for executive references and advisory programs
• Drive joint customer promotion: events, speaking opportunities, Webinars, podcasts, interviews and joint PR on key milestones
• Partner with Sales, Customer Success, Product, and Marketing
• Ensure advocacy assets are accessible and actively used

Requirements

• 5+ years in customer marketing, advocacy, product marketing, or customer success (B2B SaaS preferred)
• Experience managing customer references and/or advocacy programs
• Strong storytelling and communication skills
• Ability to work cross-functionally and drive execution.