Sales Manager

Sales Manager - SAAS

Location : Central London

Salary Negotiable + Excellent benefits

The Client

High growth Tech niche startup with excellent funding and ambitious growth plans

The Role

As Sales Manager within this heavily invested SAAS startup , you’ll take charge of developing and scaling the UK commercial function , leading Account Executives and BDRs/SDRs while also owning your own quota and closing business directly.

This is a genuine player-coach position: you’ll be responsible for team performance, pipeline strength, execution quality, and coaching, while simultaneously managing key deals, lifting win rates, and sharpening the full sales cycle.

If you’re a hands-on Sales Manager who can build discipline, drive consistency, and still win deals personally, you’ll make a significant impact.

What You’ll Be Responsible For

• Manage, mentor, and hold accountable a team of AEs and BDRs/SDRs
• Establish weekly goals, activity expectations, and pipeline benchmarks
• Conduct 1:1s, call coaching, deal reviews, and structured performance feedback
• Foster a culture of ownership, urgency, and high commercial standards
• Hire and onboard new team members as the organisation grows

Pipeline Management & Forecasting

• Ensure top-of-funnel activity is high-quality and aligned with the ideal customer profile
• Maintain strong CRM discipline, pipeline structure, and accurate forecasting
• Identify and resolve bottlenecks across the funnel (connect rates, show rates, conversion, sales cycle)
• Collaborate with Marketing to refine targeting, messaging, and campaign strategy

Deal Ownership (Player-Coach)

• Personally manage a portion of opportunities from start to finish: discovery demo proposal negotiation close
• Step into late-stage deals to remove blockers, address complex objections, and accelerate timelines
• Build compelling commercial cases and value stories tied to cashflow, margin, and operational impact
• Negotiate terms and ensure smooth transitions into onboarding and delivery

Optimising the Sales Process

• Create and refine playbooks for outbound, discovery, qualification, and negotiation
• Share customer and market insights with Product to influence roadmap decisions
• Monitor competitor activity, market shifts, and customer challenges to strengthen positioning
• Represent the client at industry events and within the broader market

About you :

You’ll thrive in this role if you’re the kind of SAAS Sales Manager who can both drive the team and win deals yourself. We’re looking for someone who is:

• A hands-on Sales Manager who leads from the front and still closes business
• A disciplined sales operator who runs pipeline with structure, metrics, and accountability
• A strong coach who can quickly elevate discovery, objection handling, and deal strategy
• Commercially confident, able to articulate value, outcomes, and trade-offs with ease
• Someone who takes full ownership, solves problems fast, and raises the bar for the team

Experience That Sets You Up for Success

• 2–4+ years in B2B sales with solid closing experience
• 2+ years managing AEs/SDRs, or proven success as a player-coach
• A track record of hitting quota consistently (individually and/or as a Sales Manager)
• Strong forecasting discipline and comfort owning a number
• SaaS/tech sales experience preferred;

Why Join Now

The client is at a pivotal stage of growth. We’re scaling fast with strong customer traction, expanding internationally, and building a commercial team that matches our ambition. Joining now means stepping in early enough to shape how we sell—owning territory, influencing playbooks, and growing into broader leadership as the business scales.

Training & Development

We invest heavily in developing high-potential sales talent. You’ll have access to:

• A structured onboarding programme with clear ramp expectations
• Weekly 1:1 coaching and feedback loops
• Classroom-style training and role plays focused on discovery, objections, and deal progression

What You’ll Learn

This role accelerates your career by building skills that compound over time:

• Multi-channel outbound done properly (phone, LinkedIn, email, events)
• Modern discovery that blends qualitative insight with quantitative value logic
• Commercial fluency across cashflow, operational efficiency, and growth readiness
• Deep understanding of the scaling F&B landscape, supply chain pressures, margin challenges, and operator priorities
• Real confidence built through repetition, coaching, and high standards

Benefits

• Competitive base salary + uncapped OTE
• 25 days holiday plus UK bank holidays
• Flexible hybrid working
• Regular team socials and global offsites
• Pension scheme