Public Relations Associate Director - Digital Assets

Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.

This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.

• Develop and execute global PR strategies aligned with business goals.
• Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
• Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
• Write and place press releases, bylined articles, and thought leadership content.
• Manage PR agency relationships in the US and UK.
• Monitor media coverage and identify new opportunities.
• Support social media and video content initiatives.
• Leverage AI tools to enhance PR innovation and delivery.
• Ensure reputational risk is managed through strong editorial judgement.

• Minimum 8 years of dedicated PR experience.
• Degree in Marketing, Journalism, or Communications.
• Experience in digital assets is crucial -including blockchain, crypto, or DLT-related PR.
• Strong writing and storytelling skills; able to simplify complex topics.
• Comfortable engaging with senior stakeholders across the business.
• Skilled in prioritisation and working to journalist deadlines.
• Analytical mindset with ability to measure impact and optimise strategy.