Sales Development Representative

Sales Development Representative (SDR) – UK MSP

Location: Preston (Hybrid – 2 days WFH)

Salary: Up to £45,000 basic DOE + performance-based bonus

About the Role:

A fast-growing UK Managed Service Provider is looking for a Sales Development Representative to join their commercial team. This is a proactive, high-impact role focused on generating new sales opportunities, qualifying leads, and booking meetings for the field sales/closing team.

Key Responsibilities:

• Generate and qualify new sales pipeline via calls, emails, LinkedIn, etc.
• Identify and engage with key decision-makers in target accounts.
• Support Sales and Marketing campaigns and messaging.
• Qualify inbound leads and progress them through the funnel.
• Book qualified meetings/demos for closing teams.
• Maintain accurate CRM records and provide feedback on market trends and competitors.

Requirements / About You:

• 2+ years’ experience in sales development or lead generation, MSP experience essential
• Comfortable with outbound prospecting and proactive engagement.
• Strong communication skills, organised, self-motivated.
• Commercially minded with understanding of MSP services, recurring revenue, and IT buying cycles.

Skills & Attributes:

• Confident engaging prospects at all levels.
• Target-driven with a collaborative mindset.
• Good CRM discipline and coachable.

Package & Benefits:

• Up to £45,000 base + performance-based bonus (uncapped potential)
• Training and certification support
• Super modern HQ office with onsite gym, sauna, walking treadmills at desks, pool table, and darts board
• Company pension scheme
• Monthly Employee of the Month incentive – up to £300
• Quarterly Employee of the Month incentive – up to £1,000
• Hybrid working (2 days WFH)
• Clear career progression within a growing MSP
• Exposure to strategic sales techniques and high-value IT services
• Supportive team environment with shared growth goals

Why Apply:

Ideal for an SDR looking to grow in a high-performing MSP environment, contribute to pipeline generation, and accelerate their career in technology sales.