CRM / Data Business Analyst

My client are looking for a skilled CRM & Data Business Analyst with proven experience in Marketing to join there growing digital and data team. This role will act as a bridge between business stakeholders, data teams, and technical delivery, ensuring our CRM and marketing platforms are optimized to drive engagement, automation, and insight across the organization.

Key Responsibilities

CRM & Marketing:

• Gather, analyze, and document business requirements for enhancements and integrations within Marketing.
• Support the design and rollout of marketing automation campaigns, segmentation strategies, and customer journeys.
• Work closely with marketing teams to optimize lead management, customer engagement, and campaign analytics.
• Translate business needs into functional specifications and ensure alignment with system capabilities and best practices.
• Support configuration, testing, and deployment of CRM and marketing solutions.

Data & Insights:

• Collaborate with data teams to define, validate, and manage customer data models, ensuring data integrity and compliance (e.g., GDPR).
• Develop dashboards and reports to provide actionable insights on campaign performance, lead conversion, and customer behavior.
• Identify opportunities for process automation, data enrichment, and system optimization.

Stakeholder Management:

• Liaise between marketing, sales, and IT stakeholders to ensure CRM and marketing initiatives meet business objectives.
• Provide training and documentation to end-users to maximize adoption and effective use of the platform.
• Champion best practices in CRM usage, data management, and marketing automation.

Key Skills & Experience

Essential:

• 3+ years' experience as a Business Analyst in a CRM environment.
• Strong hands-on knowledge of Marketing (email marketing, customer journeys, segments, lead scoring, etc.).
• Data Reporting & Insights experience.
• Proven experience mapping business processes and translating them into CRM functionality.
• Solid understanding of data management, data modelling, and reporting tools (e.g., Power BI, Excel).
• Experience with requirements gathering, process documentation, and stakeholder workshops.
• Familiarity with GDPR, consent management, and marketing data governance.

Desirable:

• Experience with Power Platform (Power Automate, Power Apps, Power BI).
• Exposure to integration projects (e.g., connecting CRM to ERP, websites, or third-party marketing tools)..
• Background in digital transformation, customer experience, or data analytics initiatives.

Please apply for immediate consideration