eCommerce Insights and Performance Excellence Lead

eCommerce Insights & Performance Excellence Lead

Location: Reading, Berkshire, UK

Work arrangement: Hybrid

Role Overview

An established consumer health organisation is seeking an eCommerce Insights & Performance Excellence Lead to own eCommerce performance intelligence across Northern Europe.

This role will translate commercial, financial and digital performance data into actionable recommendations that support growth, improve ROI and strengthen data-driven decision-making across customer and functional teams.

The position will work across both pure-play and omnichannel retailers, with involvement in regional reporting and wider commercial initiatives.

Key Responsibilities

Performance & KPI Management

• Own the Northern Europe eCommerce performance framework, covering financial, executional and digital shelf KPIs.
• Monitor performance against eCommerce objectives, identifying risks, opportunities and corrective actions.
• Establish regular performance review processes and ensure insights are converted into clear actions.
• Analyse omnichannel customer P&L to support investment and resource prioritisation.
• Track performance across customers and channels, ensuring consistent and transparent reporting.

Commercial & Category Insights

• Analyse eCommerce campaigns and activations, including ROI and retail media performance, to inform future investment decisions.
• Provide commercial insights to support business planning and in-year performance adjustments.
• Partner with internal teams and external agencies to deliver insights for joint business plans, customer negotiations and strategic initiatives.
• Analyse portfolio optimisation opportunities, including new products, bundles and promotional initiatives.
• Identify category growth opportunities through improvements to customer journeys, search, taxonomy and digital execution.
• Share relevant insights across regional teams and contribute to commercial excellence initiatives.

Digital Shelf Performance

• Own analysis and reporting of digital shelf performance using relevant market and analytics tools.
• Develop data-led prioritisation frameworks for digital shelf improvements.
• Establish performance direction for digital shelf strategies across priority brands and products.
• Lead onsite performance audits covering areas such as search, taxonomy, content and enhanced product content.
• Manage data quality, benchmarking and performance measurement across digital shelf suppliers.
• Support the implementation and integration of new digital shelf data providers.

Data, Reporting & Capability Building

• Develop and maintain a reliable single source of truth for eCommerce performance.
• Support automated reporting across EPOS, net sales and other key performance measures.
• Build dashboards, tools and visualisations that turn complex data into clear commercial insights.
• Enable stakeholders to self-serve standard reporting through training, guidance and effective dashboard governance.
• Promote a data-driven, test-and-learn approach to commercial decision-making.

Market & Cross-Functional Insights

• Monitor market share trends and identify the underlying drivers of growth or decline.
• Identify priority growth opportunities and support the development of commercial strategies.
• Develop clear, compelling data narratives for senior commercial, media and brand stakeholders.
• Work closely with category, consumer and business intelligence teams to strengthen cross-functional decision-making.
• Support regional initiatives that improve commercial performance and analytical capability.

Required Experience & Qualifications

• Master's degree in Marketing, Finance, Information Technology or another relevant analytical/business discipline preferred.
• 5+ years of experience in eCommerce, digital analytics, commercial insights, performance excellence or a related field.
• Demonstrated ability to translate complex data into clear, actionable commercial recommendations for senior stakeholders.
• Strong analytical and strategic thinking skills, with a practical, results-oriented approach.
• Experience working effectively in fast-paced and evolving environments.
• Strong stakeholder management and influencing skills, including the ability to work effectively without direct authority.
• Advanced Microsoft Office skills, particularly Excel and PowerPoint.
• Experience developing dashboards and visualisations using BI tools such as Tableau, Power BI or similar.
• Familiarity with major consumer, retail or market data providers such as Nielsen, NIQ, IRI or Dunnhumby.
• Strong project management, organisation and prioritisation skills.
• Good understanding of eCommerce, digital media and emerging technology trends.
• Fluent English.

What the Role Offers

• Hybrid working arrangement based in Reading, Berkshire.
• Opportunity to work across Northern European markets and major eCommerce channels.
• Exposure to senior commercial, category, media and brand stakeholders.
• Opportunity to influence eCommerce strategy, performance and investment decisions.
• A role focused on analytics, commercial strategy, digital shelf performance and continuous improvement.