Sales Manager
COMPANY DESCRIPTION
Software Alliance Limited (SAL) is a UK-based software company specializing in financial modelling solutions for the insurance industry. SAL has built its market presence by merging deep industry expertise with state-of-the-art technology. Our flagship product, Mo.net, provides innovative, transparent, and efficient financial modelling and decision-support solutions to clients worldwide. SAL is proud to deliver cutting-edge tools that address our customers' specific needs, ensuring they remain ahead in a competitive landscape. As SAL continues through a period of strategic transformation, the business is seeking an experienced and driven Sales Manager to lead revenue growth, strengthen client relationships, and support the CEO and Executive team in shaping the company’s future direction.
ROLE DESCRIPTION
Reporting directly to the CEO and working closely with the leadership team, taking responsibility for managing both new business development and existing client accounts. The position offers broad exposure across sales strategy, account management, commercial planning, and operational collaboration within a dynamic SME environment.
This is a full-time hybrid role for a Sales Manager, based in Greater London with the flexibility to work from home part-time.
New and existing business development
- Identify, develop, and close new business opportunities aligned with SAL’s growth strategy
- Manage and grow relationships with existing clients, ensuring high levels of satisfaction and retention
- Act as the primary point of contact for key accounts, maintaining strong long-term partnerships
- Understand client needs and position SAL’s software solutions effectively
Sales strategy & planning
- Collaborate with the CEO and leadership team to develop and execute the sales strategy
- Contribute to revenue forecasting, pipeline management, and sales planning
- Monitor sales performance against targets and report on progress, risks, and opportunities
- Provide market and competitor insights to support strategic decision-making
Commercial and operational support
- Support pricing structures and commercial proposals in line with company strategy
- Manage the sales budget, including expense control and revenue forecasting, in collaboration with the finance & operations team
- Prepare and deliver client presentations, proposals, and contract negotiations
- Work closely with internal teams to ensure smooth onboarding and delivery for clients
WHO YOU ARE
- Proven experience in a Sales Manager or senior sales role, ideally within Insurance software & SaaS environments
- Experience managing both new business acquisition and existing client accounts
- Strong commercial acumen with the ability to influence and negotiate at senior levels
- Highly organised, proactive self-starter with excellent attention to detail
- Confident communicator with strong verbal and written communication skills
- Positive, professional, and mature attitude
- Able to manage competing priorities effectively in a fast-paced SME environment