Product Marketing Manager
A B2B payments provider based in London is seeking a Product Marketing Manager to assist the business generate innovative insights and shape the product strategy to help the business achieve it’s 5-year growth ambitions.
Responsibilities
- Lead the delivery of product marketing strategy to drive growth for businesses in close partnership with strategy, product, and marketing teams.
- Develop a deep understanding of our customers, needs, competitors and develop unique value proposition
- Define, test and refine global product positioning, messaging and value proposition in collaboration with product, sales and marketing teams
- Plan an effective product launch strategy / plan across sales, marketing, pricing and operations to bring our value proposition to life for new features and products
- Deliver a compelling, end-to-end customer experience across our touch points alongside sales, marketing and operations - website, emails, content, decks and more
- Leverage qualitative and quantitative insights
- Monitor key business indicators around product adoption, usage, and satisfaction to identify blockers and solutions to optimize our growth funnel in the market.
- Partner with country marketing teams to deliver relevant content programmes for priority events, integrated marketing campaigns, and ongoing demand generation.
Requirements
- Experience in product marketing, marketing or product strategy function at a fast growing tech company
- Financial Services and/or Financial Technology experience preferred or B2B tech
- Product marketing experience in SAS / software would be considered
- Bachelor’s degree or equivalent
- Experience working with regional commercial and marketing teams to launch go-to-market campaigns that grow product adoption and usage
- Strong written and spoken communication skills essential
- Hands-on self starter
Track record of collaborating and driving impact across cross-functional teams – You can effectively partner with sales, operations, design, marketing, product and data analytics
£90-100,000
3-days in the office