CRM Marketing Manager

CRM, Marketing, Customer Relationship Management, CRM Marketing, Email, Campaigns, B2C, B2B, Adobe Campaign or Braze or similar enterprise-level platform, London, Contract.

We are looking for an analytical, detail-oriented and strategically minded CRM Marketing Manager to join the marketing team of a World leading Investment Bank located in London on a 6 month contract. This role will be based in the London office, 5 days per week and is inside IR35 / via Umbrella.

In this role you will develop and execute data-driven CRM strategies that enhance customer engagement, retention, and lifetime value through personalised email marketing and marketing automation initiatives. We are looking for someone who combines technical CRM expertise with a customer-centric mindset, thrives in a fast-paced environment, and possesses excellent stakeholder management and project coordination skills.

Responsibilities:

• Develop and execute CRM and email marketing strategies to drive customer engagement, retention, and conversion across the customer lifecycle
• Manage end-to-end email campaign execution, including audience segmentation, personalisation, A/B testing, deployment, and performance analysis
• Oversee CRM platform management and optimisation, ensuring data integrity, audience hygiene, and compliance with regulatory requirements
• Collaborate with cross-functional teams, including research, product, legal, and compliance, to ensure CRM activities support business objectives and meet regulatory standards
• Design and implement customer segmentation strategies and personalisation frameworks to deliver targeted, relevant communications to diverse client segments
• Build and maintain automated customer journeys and triggered email programmes that respond to customer behaviours and lifecycle stages
• Monitor, analyse, and report on CRM and email marketing metrics, providing actionable insights to optimise campaign performance and customer experience
• Manage relationships with external agencies and technology vendors to ensure best-in-class CRM capabilities and execution
• Stay current with CRM trends, email marketing innovations, data privacy regulations, and best practices within the financial services sector

Experience and skills:

• Candidates should have approximately 5-7 years of experience in CRM, email marketing, or marketing automation, preferably within financial services or a regulated industry
• Proven expertise in CRM platform management (e.g. Adobe Campaign, Braze, or similar enterprise-level platforms)
• Strong analytical skills with experience in customer segmentation, data analysis, and performance reporting
• Demonstrated ability to develop and execute automated customer journeys and triggered email programmes
• Experience managing email deliverability, list hygiene, and compliance with data protection regulations
• Track record of optimising CRM campaigns through A/B testing, personalisation, and continuous improvement methodologies
• Proficiency in HTML for email template development and troubleshooting
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously
• Experience collaborating with data teams to leverage customer insights and enhance CRM targeting capabilities

Please send me your CV for an immediate review.