SDR (Inbound/Outbound) - Global markets - Hospitech

SU, a brand of STAAH — Part of The Access Group

📍 Location: Spain (required for contract purposes) · Ideally Barcelona

💻 Work model: Fully Remote · Monthly co-working sessions with colleagues

🌍 Markets: Global — Europe, APAC, Middle East, Latin America

🗣️ Languages: Bilingual English (required) · At least one of: Spanish, Italian, or German (required)

📋 Reports to: SU Sales Manager, Access Accommodation

ABOUT SU

SU is redefining hospitality connectivity as the distribution technology arm of STAAH — a global leader trusted by 30,000+ accommodation properties worldwide. Our mission is to empower Property Management Systems (PMS), Vacation Rental platforms, and Central Reservation Systems (CRS) with best-in-class white-label API connectivity, enabling seamless integration with the world's leading OTAs including Airbnb, Booking.com, and Expedia.

Since launch, SU has doubled its partner base year-over-year for five consecutive years, backed by STAAH's 15+ years of hospitality expertise and a global team of 280+ professionals. In December 2024, SU became part of The Access Group — one of the UK's leading business software companies with 8,500+ employees — unlocking significant resources to accelerate our international expansion.

THE ROLE

As a Sales Development Representative at SU, you will be at the forefront of our global growth — identifying, researching, and qualifying high-potential technology partners across the international hospitality ecosystem. You will engage with PMS providers, vacation rental platforms, and hotel tech companies to introduce them to SU's connectivity solutions and help them expand their OTA reach worldwide.

This is an exceptional opportunity for a motivated, multilingual individual who is passionate about technology and sales to build a career in B2B SaaS while making a genuine impact on the global hospitality industry. You will work closely with the Sales team, acting as the engine of the pipeline — your outreach, curiosity, and follow-through will directly shape SU's international growth.

This is a fully remote position. You must be based in Spain for contractual reasons — ideally in Barcelona, where our European commercial presence is anchored. Monthly co-working sessions with colleagues are part of the rhythm of the team. Occasional travel to industry events may also be expected.

KEY RESPONSIBILITIES

Lead Generation & Prospecting

• Research and identify potential partners — PMS systems, VRMS platforms, hotel tech providers — across global markets using LinkedIn Sales Navigator, industry databases, and event networking (curated database available)

• Execute targeted outbound campaigns via cold calling, personalised multilingual email sequences, and social selling

• Qualify and nurture inbound leads generated by marketing initiatives across different regions and languages

• Maintain a clean, robust pipeline of opportunities in Salesforce CRM

Qualification & Discovery

• Conduct discovery conversations with prospects to understand their current OTA connectivity challenges, technology stack, and business objectives

• Assess fit based on technical compatibility, market segment, and growth potential

• Articulate SU's value proposition clearly and compellingly, tailored to each prospect's specific pain points and regional context

• Schedule qualified product demonstrations for the Sales team with thorough handoff notes

Multilingual Outreach & Regional Coverage

• Conduct outreach and hold discovery conversations in English and at least one additional language (Spanish, Italian, or German), ensuring prospects feel engaged in their own language and business context

• Adapt messaging, tone, and approach to the cultural norms of each target market — from European independents to APAC platforms and Middle Eastern hotel groups

• Identify and map the key players, events, and trade associations in each assigned region to build a targeted and informed outreach strategy

Product Expertise

• Develop a solid working knowledge of SU's white-label API solutions, channel management technology, and competitive positioning

• Stay informed about the global hospitality technology landscape — OTA dynamics, PMS market developments, vacation rental trends, and evolving API standards

• Understand the distinct needs of different property types across markets: hotels, vacation rentals, serviced apartments, and hostels

Collaboration & Process

• Partner closely with the Sales team to ensure seamless lead handoffs with detailed qualification context

• Provide structured feedback to the wider team on outreach effectiveness, messaging resonance, and regional market signals

• Maintain accurate, up-to-date activity and opportunity data in Salesforce at all times

• Participate actively in weekly pipeline reviews, team sessions, and monthly co-working days

Performance & Growth

• Consistently achieve or exceed monthly quotas for qualified opportunities, meetings booked, and pipeline generated

• Continuously refine outreach strategies based on data, feedback, and win/loss patterns

• Embrace ongoing learning around sales methodologies, product updates, and developments across global hospitality markets

REQUIREMENTS

Essential

• Based in Spain (required for contractual reasons) — ideally in or near Barcelona

• Bilingual English proficiency (required) — able to conduct discovery calls, write outreach, and communicate professionally with international prospects in English

• Fluency in at least one additional language from: Spanish, Italian, or German (required) — this is a firm requirement given the multilingual nature of the role

• Strong interpersonal skills — a natural relationship-builder who can quickly establish credibility and rapport across cultures

• Results-driven mindset with a demonstrated ability to work consistently toward targets and metrics

• Tech-savvy and intellectually curious — comfortable learning new software tools and getting to grips with API and integration concepts

• Resilient and adaptable — thrives in a fast-paced environment with evolving priorities and a global scope

• Team-oriented and communicative — willing to collaborate, share insights, and contribute to a distributed remote team

• Proficiency with CRM systems — Salesforce experience is a plus

Preferred

• Previous SDR, BDR, or inside sales experience, particularly in SaaS, hospitality tech, or B2B technology

• Additional language skills beyond the required minimum is particularly valued given global market coverage

• Familiarity with the hospitality industry, property management systems, or OTA distribution models

• Understanding of sales methodologies (MEDDPICC or similar)

• Existing exposure to or network within any hospitality technology ecosystem — even as a user or customer

• Bachelor's degree in Business, Hospitality or a related field

WHAT WE OFFER

Compensation

• Competitive base salary benchmarked to the Spanish market

• Uncapped monthly commission structure with clear performance milestones

• Transparent path to promotion into Senior BDR, Account Executive, or specialised sales roles

Growth & Development

• Comprehensive onboarding covering SU's product, the global hospitality technology landscape, and proven sales techniques

• Ongoing training and mentorship from experienced international sales leaders

• Genuine exposure to diverse global markets — from European PMS ecosystems to APAC vacation rental platforms

• A role that grows with you — the SDR pipeline today is the AE territory tomorrow

Culture & Environment

• Fully remote role

• Join a high-growth company backed by The Access Hospitality resources, brand, and stability

• Collaborative, international team spanning Europe, Oceania, India, SEA and the US

• Direct impact on the success of 30,000+ accommodation businesses worldwide

• A culture that values curiosity, ownership, and initiative — where your contributions are visible and recognised

NEXT STEPS

Ready to launch your career in global hospitality technology sales? We are looking for motivated, multilingual individuals who want to grow with us and help shape SU's international presence.

To apply, please submit your CV along with a brief note — in English and one of your additional languages — explaining why you are interested in hospitality technology and what makes you a great fit for this role.

SU is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We particularly welcome applications from multilingual candidates with a passion for the global hospitality industry.