Partnerships Manager

About Sway Me Good

Sway Me Good is a UK-based influencer marketing and creator monetisation startup designed to simplify and scale authentic collaborations between brands and influencers. The platform provides an all-in-one solution that enables influencers to manage affiliate links, paid campaigns, and content partnerships. At the same time, brands can discover, connect with, and manage creators through AI-driven matching, campaign automation, and real-time analytics.

Partnership Manager

We're seeking a Partnership Manager to accelerate growth through strategic affiliate and partner relationships. In this role, you'll own the affiliate channel end-to-end — from identifying and onboarding high-value partners to optimising performance and maximising ROI. If you thrive on building relationships, analysing data, and scaling acquisition programs in a fast-paced, tech-driven environment, this is the opportunity to make a measurable impact.

Key Responsibilities

• Build & scale affiliate programs: Design, launch, and optimise our partner ecosystem to drive qualified leads and advertiser acquisition.
• Recruit & onboard partners: Source, evaluate, and activate affiliates and strategic partners across B2C, D2C, and B2B audiences.
• Negotiate & structure deals: Develop partnership agreements, commission models, and incentive plans that balance profitability with partner motivation.
• Optimise performance: Monitor and analyse KPIs (CPC, CPA, ROAS, LTV, acquisition volume) to continuously improve outcomes.
• Collaborate cross-functionally:
• Partner with Marketing on messaging and creative assets.
• Work with Data teams to refine attribution and reporting.
• Coordinate with Product to ensure seamless tracking and API integrations.
• Manage budgets: Own the affiliate budget and allocate spend efficiently.
• Safeguard compliance: Uphold brand integrity, data privacy, and ethical marketing practices.
• Engage with industry: Stay ahead of trends, tools, and innovations in affiliate and partnership marketing.

Requirements

• 3–5 years of experience in affiliate partnerships, ideally within adtech, media, SaaS, or networks.
• Full understanding of different affiliate marketing channels and publisher types.
• Proven track record of driving measurable growth through affiliate channels.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Hands-on experience with affiliate networks (E.g. Impact, Partnerize, CJ, Rakuten).
• Skilled negotiator with experience structuring commission rates that drive profitable outcomes.
• Excellent communication and relationship management skills across partners and internal teams.
• Self-starter who thrives in fast-moving, startup-style environments, balancing strategy with execution.

Nice to Have

• Experience in advertiser acquisition across B2C, D2C, and B2B.
• Familiarity with CRM systems (HubSpot ideally).
• Understanding of API-based partnerships and referral tracking.
• Experience scaling affiliate programs globally.

Success in this Role Looks Like

• Growth in high-quality affiliate-sourced leads and conversions.
• Strong partner satisfaction and retention.
• Efficient ROI and meaningful contribution to overall revenue targets.

Life at Sway Me Good

• Small, collaborative team based in the UK
• Hybrid working: 3 on-site days weekly
• Quarterly socials
• 25 days paid holiday + Bank Holidays
• Flexible working culture
• Free parking
• Opportunities for promotion and professional growth as the company scales