Director of Website Performance & Acquisition

Synapri are currently partnered with a high-growth, global business who are looking for a Director of Web Growth & Engagement to lead the strategy and execution of their B2B website as a primary driver of acquisition, engagement, and retention.

Learn more about the general tasks related to this opportunity below, as well as required skills.

This is a maternity cover contract and is suited to someone senior who thrives on data-driven decision making and delivering measurable business impact.

What you'll do:

Own the digital strategy for B2B website growth, focusing on organic traffic, conversion, and engagement.

Lead CRO initiatives and website optimisations, collaborating closely with Product, Marketing, and Technology teams.

Develop content-led strategies that attract, engage, and retain customers.

Oversee analytics, reporting, and KPI tracking, translating data into actionable insights.

Manage and mentor a team of digital specialists, ensuring alignment with global acquisition and commercial goals.

Your background:

5-10 years in digital marketing with significant experience owning B2B SaaS website strategy.

Deep knowledge of SEO, UX/UI, CRO, and website performance metrics.

Proven track record of driving website-led growth and improving user engagement.

Strong leadership, collaboration, and communication skills.

Comfortable with tools such as Google Analytics, Optimizely, Figma, Contentful, HubSpot, or equivalents.

This is a senior role where you'll shape the online experience for business audiences and directly impact growth.

Location: Remote from anywhere in the UK with adhoc travel

Rate: TBC, get in touch

IR35: Inside (TBC)

Start date: ASAP - 1st December latest

Duration: 6 months initial - potential to extend

*Please note - candidates must already be based in the UK*