Customer Marketing Manager

Are you a creative and data-driven marketer who loves turning product features into powerful customer stories?

Transport Exchange Group (TEG) is seeking a Customer Marketing Manager to join our growing marketing team. You will play a key role in driving customer engagement, adoption, and long-term success across our SaaS products; ensuring every customer understands, values, and maximises what TEG has to offer.

About Us:

Transport Exchange Group, established 25 years ago, is a rapidly growing B2B software (SaaS) company dedicated to providing cutting-edge solutions for the logistics and transportation industry. With ongoing investment in new products, we offer the excitement and innovation of a tech start-up coupled with the stability and benefits of an established market leader. We have presence in the UK, India and Ukraine.

Our marketing team drives customer connection and loyalty by ensuring our members not only adopt our products but truly understand their value, and that’s where you come in.

Responsibilities:

As a Customer Marketing Manager, you will take ownership of campaigns and initiatives that inform, engage, and inspire our customers. You will bring together creativity, data, and storytelling to enhance the customer journey and help customers get the most out of our products.

Product Campaign Management

• Lead the planning, execution, and optimisation of product launch campaigns, feature updates, and targeted rollouts.
• Ensure maximum adoption and engagement among key customer segments.

Customer Engagement

• Develop and deliver segmented campaigns that drive awareness, product usage, and satisfaction.
• Tailor messaging to different customer personas and use cases for maximum relevance and impact.

Collaboration with Product Marketing

• Partner closely with the Product Marketing Manager to leverage product briefs, collateral, and insights.
• Ensure customer-facing content accurately reflects product functionality and value.

Project Management & Delivery

• Oversee multiple concurrent campaigns, ensuring timely delivery and alignment with wider business objectives.
• Manage campaign timelines, approvals, and post-campaign evaluations.

Performance Analysis

• Track, analyse, and report on campaign effectiveness using marketing metrics and dashboards.
• Present actionable insights and data-driven recommendations to stakeholders.

Customer Insight

• Maintain a strong understanding of customer needs, behaviours, and feedback.
• Use insights to shape campaign strategy, product communication, and engagement initiatives.

Creative & Content Delivery

• Write compelling, customer-centric copy for emails, in-app messaging, and product announcements.
• Design basic banners and visual assets using tools like Adobe Express, ensuring all materials are engaging and on-brand.
• Organise and execute webinars and online events to support product awareness and customer engagement.

Skills and Experience Required:

Essential

• Proven experience in product marketing or customer marketing within a B2B SaaS environment.
• Customer-focused mindset, able to empathise with users and communicate product value clearly.
• Strong project management and organisational skills, managing multiple campaigns simultaneously.
• Proficient in using marketing tools such as HubSpot, Google Analytics, Pendo, or similar.
• Excellent copywriting and communication skills, able to translate technical features into engaging, user-friendly messages.
• Analytical ability to interpret campaign data and refine strategies based on results.
• Creative flair with a keen eye for design; ability to produce visually appealing assets for digital campaigns.
• Collaborative approach, comfortable working cross-functionally with Product, Sales, and Customer Success teams.
• Experience in multi-product messaging and driving customer engagement across various platforms.
• Familiarity with Adobe Express or other design tools to create campaign visuals.

Desirable

• Experience using tools such as Microsoft Office, Asana, Slack, Zendesk, HubSpot, Miro, Tableau, Pendo, or Confluence.
• Previous experience organising webinars or virtual events as part of customer engagement initiatives.

Don't meet all the requirements?

We encourage you to apply even if you don't meet all the criteria. Research indicates that women are often more hesitant to apply if they don’t feel they fulfil every requirement. We value diverse perspectives and welcome all qualified applicants.

What we can offer you:

• 25 days paid annual leave plus bank holidays

• Christmas Shutdown

• Pension scheme

• Regular Company Events

• Critical Illness Cover

• Private Medical Insurance

• Life Assurance

• Employee Assistance Programme

• Continuous Professional Development

Compensation Package - From £60,000, dependent on experience

Working Conditions:

We offer onsite working in our spacious offices in London Kings Cross. Our office amenities include fresh fruits, a coffee machine, snacks, and a stocked fridge.

Additional information:

If you require reasonable adjustments for your application or during the review process, please contact our HR team.

Transport Exchange Group is committed to a diverse and inclusive workforce. We are an equal opportunities employer and welcome applications from individuals of all backgrounds. We do not accept unsolicited applications from recruiters or agencies.

Join us in shaping the future of transportation and logistics! Apply now!