Sales Director MSP & IT Reselling

Sales Director – MSP & IT Reselling

Salary: £65,000 – £80,000 base + OTE £110,000 – £125,000

Role Overview

Lead sales operations to drive revenue growth in Managed Services (MSP) and IT hardware/software reselling. Focus on new business, recurring revenue, strategic partnerships, and team leadership in a high-growth B2B technology environment.

Key Responsibilities

• Develop and execute sales strategy to meet growth targets

• Build and lead a high-performing sales team; set KPIs and targets

• Drive new business in MSP contracts and IT resale

• Grow recurring revenue (managed services, support, cloud)

• Manage key vendor relationships and maximise incentives/rebates

• Lead C-level client engagements, negotiations, and large deals

• Collaborate with technical teams for smooth sales-to-delivery handover

Required Experience

• 7–10+ years in senior sales leadership

• Proven track record in MSP and/or IT reseller environments

• Experience selling managed services, infrastructure, cloud (e.g., M365, Azure), and cybersecurity

• Strong vendor/channel knowledge and team-building success

• History of hitting multi-million-pound revenue targets

Key Skills

• Strategic and commercial mindset

• Strong hunter mentality and leadership

• Excellent negotiation, closing, and financial acumen (margins, recurring models)

• Disciplined CRM/pipeline management

• High energy, resilience, and target focus

Desirable

• Existing vendor relationships

• MSP scaling experience

• UK mid-market/SME sector knowledge

Success Metrics

• Revenue and recurring revenue growth

• Gross margin improvement

• Optimised vendor incentives

We seek a commercially astute leader who combines strategic vision with hands-on execution in MSP and reselling.