Head of Strategy - Demand Generation (B2B Tech & Enterprise)
Job Description
Head of Strategy — B2B Demand Generation (Agency)
£ Neg + Bonus | Remote (UK)
We’re hiring a Head of Strategy, a senior leader with deep B2B demand generation, paid media, and SaaS expertise. This is a priority search for someone who can shape strategy, elevate performance, lead senior client conversations, and build a high-performing team.
This role sits at the strategic core of the business. You’ll direct LinkedIn Ads, Google Ads, pipeline generation, CAC, ROAS, forecasting, and the wider commercial performance of key accounts.
We’re looking for a charismatic, confident, commercially-sharp strategist who can command a room, challenge assumptions, and communicate complex ideas clearly.
Key Responsibilities
- Lead demand-gen strategy across Enterprise and high-growth SaaS clients
- Direct paid media performance across LinkedIn Ads, Google Ads, and emerging channels
- Run QBRs, strategic sprints and senior stakeholder sessions
- Build and develop a team of performance directors, leads and growth marketers
- Own commercial performance: CAC, ROAS, pipeline contribution, forecasting and budget allocation
- Drive experimentation, optimisation and proactive performance improvement
- Shape demand-gen methodology and future service expansion
Essential Experience
- 5+ years in B2B paid media and demand generation
- Agency-side experience (non-negotiable)
- Strong background with Enterprise SaaS and high-growth tech
- Managed £200k+ annual media budgets
- Advanced hands-on experience with LinkedIn Ads and Google Ads
- Experience managing and developing senior performance specialists
- Ownership of GTM strategy, pipeline generation and revenue impact
- Strong QBR and strategic leadership experience
- Deep understanding of MQL SQL pipeline revenue
- Commercial fluency: CAC, ROAS, payback, forecasting
- Exceptional written and verbal communication
- Confidence with senior/C-suite stakeholders
- Charismatic, directive leadership style — able to challenge and influence
- Entrepreneurial mindset — motivated by building and shaping a function
Why This Role Matters
You’ll shape strategy, elevate performance, influence commercial outcomes and help build the next chapter of the organisation. This is a senior leadership role with genuine autonomy and long-term progression.
If you’re a charismatic strategic leader ready to build, lead and make an impact, we’d love to speak with you.
Keywords:
Demand Generation, B2B Marketing, B2B Tech, SaaS, Enterprise Marketing, Digital Marketing, Performance Marketing, Marketing Strategy, Head of Strategy, Marketing Leadership, Paid Media, LinkedIn Ads, Google Ads, HubSpot, Salesforce, Revenue Marketing, Growth Marketing, Marketing Jobs, Remote Marketing Jobs.