Digital Executive

ROLE PURPOSE

The Digital Executive will own the maintenance, optimisation, and growth of global TYPEBEA websites.

We're looking for an absolute Shopify pro - someone confident across all supporting apps, integrations, and tools, with a sharp eye for both aesthetics and functionality.

In this hands-on role, you'll manage day-to-day platform operations with speed and precision, including product uploads, merchandising, homepage and blog updates, and promotional rollouts. You'll continuously identify opportunities to enhance site performance and elevate the customer experience, ensuring every site delivers a best-in-class look and feel.

Working closely with the Head of Digital, you'll analyse performance data to uncover friction points and execute strategies that boost conversion rate (CVR), average order value (AOV), and customer retention.

KEY RESPONSIBILITIES

Site Management & Content Execution

• Maintain and update multiple global brand websites, ensuring accuracy and alignment with marketing calendars, campaigns, and promotions.
• Execute product uploads, merchandising, homepage updates, and blog content with precision and consistency.
• Ensure all digital content is visually cohesive, brand-aligned, and conversion-focused.

Conversion Optimisation & Site Performance

• Analyse site data and user behaviour with the Head of Digital to identify drop-off points and improvement areas.
• Develop and execute strategies to improve CVR, AOV, and customer retention, including landing page optimisation, cross-sell/upsell tactics, and bundling strategies.
• Implement tools and experiences that drive engagement, such as quizzes, ratings & reviews and subscriptions.

CRM & Retention

• Develop and execute a robust CRM cadence to drive retention, and lifetime value.
• Manage Klaviyo flows, database segmentation, and lifecycle marketing campaigns to improve engagement and repeat purchase.

Technical & Development Leadership

• Ensure Shopify sites are fully optimised from a technical SEO perspective across product pages, collections, and blog content alongside Head of Digital and agencies.
• Collaborate with partners to deliver best-practice solutions for site speed, navigation, and mobile optimisation.

Marketplaces

• Manage and optimise performance across Amazon and TikTok Shop, ensuring listings, content, and campaigns are on-brand and commercially effective.
• Identify opportunities for growth through strategic partnerships and new marketplace expansion.

Cross-Functional Collaboration

• Partner with Marketing to execute campaigns across digital touchpoints and ensure consistent brand execution.
• Collaborate with Creative, Operations, and Product teams to ensure a seamless end-to-end customer experience.
• Coordinate digital content briefing and cross-team communication to maintain efficiency and alignment.
• Support the execution and optimisation of the affiliate marketing programme in collaboration with the Marketing team, ensuring alignment with brand campaigns, promotional calendars, and commercial objectives.

Commercial & Strategic Execution

• Monitor and manage inventory visibility to minimise out-of-stocks and cart abandonment.
• Use analytics and insights to inform decisions, forecast trends, and identify opportunities for revenue and growth.

Monitor affiliate performance metrics and support optimisation initiatives to drive incremental revenue and customer acquisition.

· 2–4 years' experience managing and optimising Shopify-based eCommerce platforms, ideally across multiple markets or brands.

· Highly proficient in Shopify - confident with theme updates, apps, integrations, and on-site merchandising.

· Analytically minded, with the ability to interpret data (GA4, Shopify Analytics, or similar) to uncover insights and drive improvements.

· Working knowledge of SEO principles and familiarity with digital marketing channels (paid social, search, email) and their influence on site performance.

· Experience coordinating with development teams or agencies to deliver bug fixes, platform updates, and new site features.

· Proven ability to manage content execution - from product uploads to site updates, blogs, and promotional campaigns - with precision and attention to detail.

· Familiarity with CRM systems (Klaviyo), loyalty programs, subscriptions, and review platforms that enhance conversion and retention.

· Excellent communication and collaboration skills, able to work cross-functionally with digital, marketing, and operations teams.

· Experience with marketplace trading (e.g. Amazon, TikTok Shop) is advantageous.

· Up to date with digital trends, tools, and customer experience innovations.

· Understanding of affiliate marketing platforms and performance-based partnerships is a plus.