Sales Manager

National Account Manager (UK)

About the Company

Our client is a globally recognised consumer technology business with a reputation for delivering innovative, market-leading products that enhance everyday life. Operating across multiple international markets, the company continues to invest heavily in product innovation, retail partnerships, and customer experience, creating exciting opportunities for ambitious sales professionals to contribute to its ongoing growth.

As part of its UK expansion strategy, the business is seeking a commercially driven National Account Manager to strengthen relationships with key retail partners, increase market share, and drive sustainable sales growth across a portfolio of premium consumer technology products.

The Opportunity

This is a highly visible role within the UK commercial team, offering the chance to work with some of the country's leading retail accounts. The successful candidate will be responsible for developing strategic partnerships, delivering commercial plans, and ensuring best-in-class execution across retail channels.

The position combines account management, business development, retail execution, and training responsibilities, making it ideal for someone who enjoys building relationships, identifying growth opportunities, and influencing commercial outcomes.

Working closely with internal teams including Marketing, Supply Chain, Finance, and Product Management, you will play a pivotal role in ensuring successful product launches, promotional activities, and retail initiatives across the UK market.

Key Responsibilities

Account Management & Business Development

• Build and maintain strong relationships with key retail partners at both head office and store level.
• Develop and implement strategic account plans designed to maximise revenue, profitability, and market share.
• Identify new business opportunities within existing and prospective retail partners.
• Lead commercial negotiations relating to ranging, promotions, pricing, and in-store visibility.
• Act as the primary point of contact for key customers, ensuring a consistently high level of service and support.

Retail Execution & Field Management

• Secure best-in-class in-store positioning, merchandising displays, promotional placements, and additional retail space.
• Conduct regular store visits to ensure brand standards and retail execution objectives are achieved.
• Monitor compliance with agreed promotional activity and provide recommendations to improve performance.
• Support product launches and seasonal campaigns to maximise consumer engagement and sales results.

Training & Product Advocacy

• Deliver engaging product training sessions to retail staff and store management teams.
• Ensure retail colleagues have the knowledge, confidence, and tools required to effectively recommend products to customers.
• Act as a brand ambassador, promoting product benefits and maintaining strong awareness across retail networks.

Commercial Analysis & Reporting

• Analyse sales performance, market trends, and competitor activity to identify opportunities and potential risks.
• Provide accurate forecasting, pipeline management, and sales reporting.
• Work collaboratively with supply chain and operations teams to optimise stock levels and minimise aged inventory.
• Use data-driven insights to support business decisions and improve overall account performance.

Cross-Functional Collaboration

• Partner closely with Marketing, Product, Finance, and Operations teams to ensure successful execution of commercial plans.
• Contribute to go-to-market strategies and promotional planning.
• Support trade shows, industry events, and customer meetings as required.

Candidate Profile

The successful candidate will be a motivated and commercially astute sales professional with a passion for building long-term customer relationships and delivering measurable business results.

Essential Requirements

• 3-10 years' experience in National Account Management, Key Account Management, Business Development, or Field Sales.
• Experience within consumer electronics, technology, electrical retail, consumer goods, FMCG, or a related sector.
• Demonstrable success managing major retail accounts and delivering sales growth.
• Strong negotiation and influencing skills with experience managing commercial discussions.
• Excellent communication and presentation abilities.
• Strong analytical mindset with the ability to interpret sales data and market trends.
• Highly organised with excellent planning and time-management skills.
• Self-motivated and comfortable working autonomously.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Full UK driving licence and willingness to travel nationally.

Desirable

• Experience delivering product training programmes.
• Knowledge of UK retail channels and account structures.
• Familiarity with CRM systems and sales reporting platforms.
• Degree educated in Business, Marketing, Sales, or a related discipline.