Regional Business Marketing Manager

Regional Business Marketing Manager (Contract)

Location: Winnersh or Newcastle Hybrid (3 days per week onsite)

Contract terms: 3-month initial engagement (scope to extend)

Day rate: 300450 per day (DOE), inside IR35

About the Role

Were looking for an experienced and hands-on Regional Business Partner Marketing Manager on behalf of your fintech client to join their team and help their regional business partners drive marketing excellence and growth.

Youll act as both a strategic consultant and a marketing coach supporting partners to make the best use of our clients marketing programs, campaigns, and funds, while helping them build effective go-to-market plans that deliver measurable results.

Key Responsibilities

• Execute regional campaigns and enable through-partner marketing activation.
• Lead annual partner marketing planning, ensuring alignment with country and regional win plans.
• Coach and consult with partners to build integrated marketing plans that drive growth and ROI.
• Collaborate with Partner Sales Leaders, Performance Marketing, and Partner Account Managers (PAMs) to deliver against key metrics.
• Manage and track campaign performance and program ROI (ROMI).
• Support QBRs for top-tier and growth partners with data, insights, and marketing recommendations.
• Promote and drive adoption of their marketing enablement tools, MDF programs, and partner platforms.
• Deliver partner communications, webinars, and events to strengthen engagement.
• Ensure brand consistency across all partner marketing activities.

Youll bring:

• Experience in B2B or channel/partner marketing , ideally within technology or software.
• Proven ability to coach and consult with external stakeholders on marketing best practices.
• Strong understanding of multi-channel marketing , campaign execution , and ABM (account-based marketing) .
• Excellent written communication and presentation skills.
• Ability to manage multiple campaigns, timelines, and partner relationships simultaneously.
• A T-shaped marketing skillset comfortable across different disciplines from digital to events.
• Experience with MDF/co-marketing programs (desirable).

Key Outcomes

• Partner-generated pipeline and ARR/revenue contribution aligned to regional targets.
• Improved ROMI through well-executed, data-driven campaigns.
• Strong regional adoption of enablement programs and MDF.
• Better partner marketing capability and confidence across the region.

The Team & Culture

Youll be joining a warm, collaborative Value-Added Reseller (VAR) community full of great people who may not be marketing experts but are eager to learn. Youll guide them with a firm yet supportive hand, helping them set up for success and make the most of our clients' resources and campaigns

If you are an experienced Marketing Manager, hit apply today!