Digital Content Manager FMCG/Consumer Healthcare

Digital Content Manager FMCG/Consumer Healthcare

Location: Berkshire/Hybrid (2 days/office)

Contract Type: Permanent

Salary: £55-60K plus £8K car allowance, bonus & benefits

Job Reference: TP443525

• Join a global leader in the OTC healthcare market, with a portfolio of leading consumer brands
• Oversee the end-to-end content supply chain across tools, platforms, and assets
• Collaborate with cross-functional teams to deliver innovative digital services
• Collaborate with a dynamic team committed to innovation and excellence in the consumer health sector
• Fast-paced environment that continually pushes boundaries to innovate across its portfolio
• Unparalleled growth opportunities and talent development within a supportive and inclusive culture

Our client, a global player in the OTC healthcare market, is seeking an ambitious and creatively-driven Digital Content specialist to join its dynamic UK brand team . Boasting a portfolio of leading brands sold in markets across the world, and with a commitment to innovation and excellence in consumer health, the company develops and markets innovative brands in multiple categories including pain-killers, digestive health, skincare, nutrition and allergy relief . Recognised for its cutting-edge research and development, this company continuously pushes the boundaries to deliver high-quality, effective solutions that improve the lives of consumers worldwide.

Position Overview

As Digital Content Manager, you'll be responsible for defining & executing the holistic search strategy , and overseeing the digital content supply chain end to end. This role will involve close collaboration with cross-functional teams to ensure compliance, alongside implementing the innovation roadmap across digital services, tools, and marketing approaches - including CRM, chatbots and other digital solutions . You will collaborate closely with Brand and R&D teams, media agencies to manage the content roadmap, ensure compliance, and deliver the content strategy, including the organic media roadmap .

What you will be doing:

• Managing the content roadmap, collaborating with Medical teams for execution, approvals, priorities, and roadblock removal
• Ensuring brand content compliance amongst across agencies and the marketing team
• Keeping up to date on marketing technology relevant to content
• Defining and delivering the content strategy, including the organic media roadmap, partnering with key agencies and the brand team
• Leading the rollout of global tools and new initiatives related to content
• Collaborating closely with the Media Manager, Digital Teams, IT, agencies and R&D stakeholders
• Supporting digital asset management, R&Rs, and P&I management processes
• Deploying the agreed innovation roadmap in digital services such as chatbots, live agents, gamification, and couponing
• Supporting Connected Pack initiatives
• Managing the CRM plan and execution together with brand and digital teams, agencies and IT

We're looking for:

• Extensive experience working with digital content, working with FMCG/Consumer brands on the client or agency-side. You may be in a specific content focused role, or perhaps a broader brand strategy/marketing role.
• Passionate about digital content with a creative, innovative thinking approach
• Experience optimising processes, performance, and digital campaigns
• Exceptional stakeholder management skills, able to influence cross-functional teams
• Passionate, results-driven approach, comfortable with ambiguity and changing priorities
• Experimental and curious mindset, with strong commercial acumen, able to manage multiple and complex tasks
• Proven ability to work with multiple internal and external partners to deliver project outcomes
• Strong analytical skills with the ability to understand and analyse different types of data and appropriate actions

How to Apply

In this exciting and challenging role, you'll be part of a collaborative, fast-paced environment that values innovation, talent development, and work-life balance . Our client fosters a culture of inclusivity, encouraging employees to bring their unique perspectives and ideas to the table .

Please apply via LinkedIn or send your CV to Adam Tarsh at