Business Development Manager - Digital | eCommerce

• Business Development Manager (Digital/eCommerce)
• Salary: £35,000 – £45,000 per annum + excellent benefits
• Location: Near Burnley, Lancashire
• Hybrid working (3 days office / 2 days remote)
• Hours: 37.5 hours per week · Core hours 10:00 to 16:00, flexible, within reason
• Reports to: Managing Director

** Please note: To be considered you must already live within a commutable distance of East Lancashire to be considered - relocation/sponsorship requirements will not be met **

Can you build a new business pipeline from the ground up, and run it yourself?

Our client is a leading, commercially minded digital agency near Burnley. They’re looking for a Business Development Manager to own their new business function end-to-end; from prospect identification right through to commercial conversation and handoff. This is a senior, self-sufficient role. If you need day-to-day management, it’s not for you. If you thrive on autonomy and results, read on.

The role:

• You’ll own the new business pipeline end-to-end. That means designing and executing a structured BD programme, building the prospecting infrastructure, leading early-stage commercial conversations, and reporting on pipeline health, all with minimal oversight.
• You’ll be targeting businesses with £5m–£50m turnover across North England, engaging MDs, Marketing Directors, and Marketing Managers, and positioning the agency’s methodology against each prospect’s growth objectives.
• What does success look like? 3 to 5 qualified discovery calls per month, full pipeline reporting to the MD, and progressive commercial accountability as relationships develop. Quality, not quantity.

What you’ll be doing:

• Designing and executing a structured new business programme targeting the right decision-makers at the right businesses
• Building and managing a qualified pipeline in HubSpot CRM, from first contact through to opportunity handoff
• Leading initial commercial conversations, positioning the agency’s offer against each prospect’s growth objectives
• Qualifying and prioritising opportunities, determining fit and readiness before bringing in senior resource
• Building the prospecting infrastructure: lists, sequences, and messaging frameworks using Snov.io, LinkedIn, and HubSpot
• Contributing to proposals and pitches where needed, providing prospect insight and commercial context
• Representing the agency at relevant industry and networking events
• Reporting regularly on pipeline health, activity volumes, and conversion rates

About you:

• You’re self-sufficient, strategically minded, and commercially sharp. You think beyond activity volume, it’s the quality of the relationships and pipeline that matters to you.
• Self-sufficient and driven: you can build and run a BD programme without handholding
• Commercially sharp: you quickly assess opportunity value, business fit, and propensity to act
• Confident communicator: written and verbal, with the ability to lead early commercial conversations credibly
• Resilient and persistent: you maintain cadence and positivity across a long-cycle B2B sales environment
• Organised and data-driven: rigorous about CRM hygiene, pipeline accuracy, and self-reporting
• Collaborative: you work well alongside MDs and directors to ensure seamless handoffs

Tools & skills:

• HubSpot CRM: confident building pipeline, running sequences, and producing activity and conversion reports
• Outreach tooling: Snov.io, Apollo, Lemlist, or equivalent
• LinkedIn Sales Navigator: proven prospecting capability
• Digital marketing literacy: enough depth to lead value-driven conversations about SEO, PPC, CRO, and web development
• Google Workspace proficient (they’re a Google business)
• GDPR: solid working knowledge of data protection in a B2B outbound context

Interested?

Apply with your latest CV and I’ll be in touch ASAP. These roles move quickly, don’t sit on it!