Digital Marketing CRM Executive EMEA

Techtronic Industries (TTI) is a world leader in cordless technology spanning power tools, accessories, hand tools, outdoor power equipment, as well as floorcare & cleaning products. Our focus is on end-users that range from professionals in the industrial, construction and infrastructure sectors to DIYers in home improvement, repair, and maintenance. TTI’s powerful brand portfolio includes MILWAUKEE, RYOBI, AEG - recognized worldwide for their deep heritage and innovative product platforms of superior quality.

The company maintains a global manufacturing and product development footprint, with record world-wide sales of approximately US$15.2 billion and around 50,000 employees in 2026. Hiring exceptional people is a top focus at TTI. This drives a high-performance culture across all levels of our organization and helps to achieve our vision of being number one in the industries we serve. Our unique high-speed decision-making process supports our acute focus on developing superior products and meeting high customer expectations. We view our winning culture as a competitive advantage that powers our growth.

Reporting directly to the Digital Communications Manager EMEA, the successful applicant will be an experienced Salesforce Marketing Cloud CRM expert looking to drive customer engagement through BAU and lifecycle campaign activity. This role will have a particular focus on technical aspects such as triggers, automation, and personalisation.

The role is based in Maidenhead, working from home 2 days per week. European travel will be required.

KEY RESPONSIBILITIES:

• Build central email marketing campaigns across EMEA at a B2B and B2C level. Creating trade-focused email journeys, ensuring content is timely, relevant and engaging.
• Ensure EMEA email communications are scheduled and sent to the relevant segments.
• Act as the Salesforce Marketing Cloud advanced user, ensuring we are maximising the current technology within the EMEA marketing team and looking for opportunities to improve.
• Build and manage automations, using product inventory and behaviour data to drive messaging.
• Support the development and delivery of lifecycle management communications.
• Identify opportunities for A/B testing, applying test learnings appropriately.
• Follow QA processes to ensure accuracy across data, content and delivery.
• Continuously look for ways to grow and maintain a healthy CRM database that captures the best data to fuel future communication.

WHAT YOU’LL NEED:

• Hands-on experience with Salesforce Marketing Cloud
• Technical knowledge of Salesforce Marketing Cloud tools: Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio, and Marketing Intelligence
• Strong understanding of data management, GDPR, segmentation and campaign targeting best practices
• Basic HTML experience is desirable
• Confident working to deadlines in a fast-paced environment
• Problem-solving mindset with a proactive approach to improvement
• Ability to manage and prioritise multiple projects
• Willingness to travel
• Knowledge of additional European languages is desirable but not essential