Marketing Director

Company Overview

Welcome to Teranode Group– “ We don’t just build products; we create solutions that deliver real-world benefits. We aren’t defined by tech alone; we put outcomes, impact, and trust at the heart of what we do. We aren’t here to disrupt for the sake of disruption; we believe we can help enterprises and governments in their steady evolution .”

Since our establishment in 2015, we have been offering software, consulting services, and IP licensing to clients looking to benefit from the security and scalability of the blockchain. We work across several sectors, including iGaming, supply chain, and financial services. Our suite of commercial applications and solutions, ranging from CBDCs to Data Integrity, is supported by an industry-leading patent portfolio of over 4000 patent rights.

At Teranode, we are proud to have a team of over 200+ talented individuals spread across three offices. Our people are passionate about blockchain technology and work tirelessly to ensure that our clients receive the best possible solutions to their needs.

Job Description

As a Marketing Director at Teranode, you will drive the strategy, and execution of high-impact global marketing initiatives that define our brand and amplify our voice in the industry.

This role blends integrated marketing expertise with creative vision and strategic leadership, empowering you to shape how the world experiences and understands Teranode’s Mission, Vision and Values. You will design and lead end-to-end marketing strategies that align with our business priorities — bringing together storytelling, thought leadership, and multi-channel engagement across owned, earned, and paid media.

Role Overview

From global product launches to ecosystem campaigns, you’ll ensure every activation strengthens our positioning as a trusted innovator in blockchain. Strong project management and cross-functional collaboration will be key, as you’ll partner with product, communications, and leadership teams to deliver measurable impact and scalable brand growth. This isn’t just a marketing role — it’s an opportunity to help shape the narrative of a technology redefining how the world builds, connects, and transacts.

Key Responsibilities

Strategic Leadership & Planning

• Provide visionary leadership in shaping and delivering the overall global marketing strategy from concept to execution.
• Lead the strategy, planning, and orchestration of integrated campaigns that elevate brand presence, drive market influence, and deliver measurable business outcomes.
• You will oversee every stage of the marketing lifecycle, ensuring seamless alignment between strategy, creative development, and execution. This includes leading cross-functional collaboration, optimizing resources, and embedding agility and innovation in every initiative.
• Accountable for all key project workstreams , ensuring campaigns are delivered on time, within budget, and exceed expectations in creativity, impact, and ROI.
• With strategic insight and operational excellence, you will turn ideas into action — delivering campaigns that inspire audiences, build brand strength, and drive global growth.
• Driving innovation in digital marketing, adoption of emerging technologies including blockchain marketing tools, AI, or automation to stay ahead

Brand Positioning & Narrative Development

• Shape and elevate the global brand strategy ensuring consistent positioning, tone, and storytelling across all channels and markets.
• As the guardian of the brand, you will define how the organisation shows up to the world : bold, trusted, and distinctive.
• Drive the evolution of the brand narrative to reflect both the organisation’s commercial ambitions and its purpose-driven values.
• Lead the creation of integrated campaigns that bring together digital, social, experiential, and PR channels into one cohesive narrative — ensuring every touchpoint reinforces the brand story and drives measurable impact.
• Your leadership will ensure marketing isn’t siloed, but unified — a powerful ecosystem where insight, storytelling, and innovation converge to amplify brand presence, shape perception, and accelerate growth.

Collaboration & Culture

• Act as a strategic advisor to senior leadership and cross-functional teams, ensuring marketing strategies directly support corporate objectives and commercial growth targets. Provide clear insight, market perspective, and data-driven recommendations to influence business decisions.
• Foster alignment and collaboration across global marketing, product, communications, and commercial teams — establishing shared goals, defined KPIs, and joint accountability for campaign performance and brand outcomes.
• Manage and optimise partnerships with external agencies and key stakeholders to ensure seamless execution, consistent messaging, and measurable results across all markets and channels. Conduct quarterly performance reviews to evaluate impact and drive continuous improvement.

Measurement & Impact

• Drive a marketing culture built on data and insights, embedding analytics and clear KPIs (ROI, CAC, CLV, Conversion rates, engagement metrics, and brand awareness) into every campaign to measure impact and ROI.
• Optimise market intelligence and audience analytics to spot growth opportunities, streamline channels, and refine messaging for stronger engagement and conversion worldwide.
• Translate insights into actionable strategies that enhance campaign performance, improve customer experience, and inform leadership decision-making — delivering measurable improvements in reach, engagement, and revenue impact.

Qualifications & Requirements

• Educational: Bachelor’s degree in marketing, Business Management, Communications, or a related field.
• Proven Experience of 10 + years: Demonstrated success in leading marketing strategies using data-driven insights to optimize campaigns, track KPIs, and drive business growth.
• Communication Skills: Native-level proficiency in English with exceptional verbal and written communication, storytelling, and presentation skills. Multilingual abilities are a strong advantage.
• Strategic Perspective Deep expertise in marketing best practices, tools, and digital platforms to create impactful, innovative brand and marketing strategies.
• Global Mindset: Experience working in multinational organizations, managing diverse teams and stakeholders, adapting marketing approaches to different markets.
• Trusted Advisor: Confident in advising senior leadership on marketing opportunities, risks, and strategic communications with strong business acumen.
• Discretion & Integrity Skilled in handling confidential, commercially sensitive information with professionalism and discretion.
• Results-Driven: Demonstrated ability to manage multiple priorities, projects, and stakeholders in fast-paced, high-pressure environments.
• People Manager – lead a team of senior managers & managers offering personal development, coaching and mentorship for shared success of team.
• Collaborative & Influential: Strong interpersonal skills with the ability to build trusted relationships across diverse, international teams and leadership levels.
• Emotionally Intelligent: High cultural awareness and emotional intelligence, with experience navigating complex international environments.
• Adaptable & Curious: Comfortable working in a rapidly evolving sector with emerging and complex technologies.

What We Offer

• A unique opportunity to shape a new role in a rapidly expanding blockchain company
• High-level exposure to executive decision-making and strategic initiatives
• A collaborative and innovative environment with international colleagues
• Competitive compensation and benefits package
• Flexible working arrangements (hybrid working model)

Teranode Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law.