Senior Product & Portfolio Marketing Manager (London)

Overview

The Senior Product & Portfolio Marketing Manager plays a crucial role in overseeing the development and execution of portfolio marketing plans within the Economist Intelligence Business Unit at The Economist Group. This position requires a strategic mindset to align campaign strategies with the overall marketing and corporate strategy, focusing on generating demand in new markets and segments, while responding to market dynamics, customer needs, and the competitive landscape.

Objective/Purpose of the Role

Lead the creation and implementation of comprehensive marketing plans for the product offerings. Ensure these plans are results-driven, segment-focused, and based on customer insights. Responsibilities include setting and monitoring campaign goals, generating customer and competitor insights, and developing customer-journey-based campaign strategies.

Accountabilities

The role involves:

• Developing and managing portfolio marketing plans aligned with Business Unit strategies.
• Updating plans based on market trends, customer behaviors, competitive intelligence, and company objectives.
• Executing marketing plans and tracking KPIs.
• Creating segment-led campaign strategies, aligning messaging and timing.
• Briefing stakeholders and ensuring effective execution across teams.
• Generating customer insights from behavioral data to inform campaigns and messaging.
• Designing detailed, customer-journey-based campaign strategies.
• Monitoring campaign performance, making proactive adjustments, and engaging stakeholders.
• Identifying competitive insights and developing personas and positioning frameworks.
• Collaborating with product management, sales, and customer success teams to align strategies.
• Developing segment-specific value propositions and ensuring consistent messaging across all channels.

Experience, Skills, and Attributes

Required experience includes proven success in delivering results, generating demand in new markets, and developing marketing strategies for SaaS/B2B subscription models. Experience in publishing or media is a plus but not essential. Skills include excellent communication, collaboration, results orientation, strategic thinking, and a passion for data-driven customer-centric marketing. The role demands a proactive approach and the ability to influence cross-functional teams.

The Economist Group values diversity and is committed to equal opportunities, welcoming applicants regardless of background or identity.