VP Sales

We're exclusively partnering with a B2B SaaS company in the analytics space - seeking a VP of Sales to lead and scale revenue across their established customer verticals. The company provides data-driven software that enables large enterprises and modern brands to optimise their marketing performance, streamline operations, and unlock new revenue opportunities through data-driven insights.

As the business enters its next phase of expansion, they are hiring a senior sales leader who can develop and execute a high-impact revenue strategy, accelerate market penetration, and shape the long-term commercial direction.

Reporting directly to the CEO, you will bring deep SaaS expertise to drive new enterprise and mid-market business and significantly expand existing strategic accounts.

What does the first 6-9 months look like

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Revenue Ownership & Sales Strategy

Operating initially as an individual contributor, you will:

• Own top-line revenue targets across priority customer segments
• Build and execute a clear sales strategy to unlock new enterprise opportunities
• Develop foundational commercial frameworks and refine the early GTM playbook

Customer Expansion

• Lead expansion within existing enterprise customers
• Work closely with Customer Success to identify upsell and cross-sell opportunities across product lines

Market Development

• Identify new customer teams, industries, and revenue opportunities aligned with the company’s capabilities
• Partner with marketing and product to ensure integrated GTM execution

Cross-Functional Collaboration

• Collaborate with marketing, product, and CS teams to align market messaging, product positioning, and sales strategy
• Bring structured feedback loops into product development

Leadership Phase (post 9 months)

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Revenue Leadership

• Own all revenue targets across regions and verticals
• Build scalable revenue operations and forecasting frameworks

Team Building & Leadership

• Hire and develop a high-performing sales team
• Set quotas, compensation structures, and sales processes
• Coach and mentor team members using the playbook you create

Sales Strategy, Operations & GTM

• Define segmentation, territories, and vertical focus
• Test and refine different sales motions (inbound, outbound, enterprise)
• Build early channel or partner motions where relevant
• Select, implement, and optimise the sales tech stack
• Establish strong sales operations foundations ahead of future funding rounds

CRM & Performance Metrics

• Implement CRM best practices and ensure rigorous pipeline management
• Track and analyse KPIs such as CAC payback, win rates, deal velocity, and pipeline coverage
• Build forecasting and reporting systems for leadership and investors

What we're looking for:

• Proven experience as a VP Sales (or similar) in B2B SaaS , ideally within Analytics, data platforms, or adjacent sectors
• Strong track record scaling ARR from early-stage ($1–5M) to $10M+
• Comfortable operating as a player-coach in a fast-paced, high-growth environment
• Demonstrated success in closing complex, high-value enterprise deals
• Experience building sales playbooks from scratch
• Strong track record collaborating with Customer Success to drive expansion revenue