Senior Ecommerce Data Analyst

Reports to : Head of Digital Analytics

About Us

The Independent is an online news publisher that was established in 1986 as a national newspaper independent of party-political affiliations or proprietorial influence. In 2016, The Independent became a fully digital publisher, moving away from print in pursuit of sustainability and to safeguard its values and journalism for the future.

The Independent has always thrived through innovation and change. It was the first British newspaper to add a Saturday magazine; the first to give photography the same prestige as news copy; the first to challenge the Westminster lobby system of closed briefings; the first broadsheet to move to the more compact ‘tabloid’ format; the first to launch a concise quality compact paper; and the first - and only - major newspaper to pull off a successful transformation to fully digital publishing.

Through The Independent, Independent TV, eCommerce, indy100, subscriptions and other ‘reader revenues’, The Independent plans to continue the work of many decades, bringing much-needed independent journalism to over 100 million unique global visitors a month, and make its voice ever louder and more insistent the world over. We have an international editorial team with our main offices in London and New York.

In 2024, The Independent’s portfolio of brands increased through a new licensing partnership with BuzzFeed Inc. to operate the BuzzFeed brands in the UK - BuzzFeed UK, Tasty, Seasoned and HuffPost UK. The additional brands echo the existing business ethos and allow for increased audiences and a further strategic diversification of revenue streams.

Job Purpose

As the Senior eCommerce Data Analyst, you will be the lead authority for eCommerce growth across The Independent’s portfolio by delivering strategic, accurate, and high-impact data analysis. You will own the analytical roadmap, replacing both technical and managerial functions to track performance, build advanced dashboards, and support high-level business decisions that improve revenue and engagement across all eCommerce verticals.

The Data & Marketing Department

The Data & Marketing department is the intelligence powerhouse of the business, representing the customer. Our goal is to inspire, engage and grow a loyal readership by harnessing data-driven insights and innovative marketing to deliver personalised, impactful content experiences that build lasting trust, diverse revenue streams, and a thriving future for quality journalism. The department consists of four teams: Data Science & Engineering, Data Intelligence & Monetisation, Research & Insight and Customer Marketing.

Data Intelligence & Monetisation

The purpose of this team is to understand our customers and the value they bring to our business. They do this by providing performance insight and optimisation opportunities to our core business (editorial, marketing, advertising, ecommerce activities, etc.), identifying and validating business expansion opportunities based on insight, and identifying and delivering initiatives that generate revenue from our data assets.

Digital Analytics

The purpose of the Digital Analytics team is to maximise the reach and performance of Independent Media's digital ecosystem across multiple brands by providing a technical and behavioural understanding of how audiences discover and consume content. The team is responsible for the integrity of the tracking infrastructure, the optimisation of platform health, and the delivery of real-time editorial and advertising insights. By bridging the gap between product performance and content engagement, the team ensures the digital estate provides a seamless, high-velocity environment that feeds the Anonymous-to-Known (A2K) funnel and maximises total monetisation.

About You

You are an experienced, commercially-minded analyst ready to take full ownership of the eCommerce data landscape. You bridge the gap between technical data execution and strategic business decision-making, comfortable working in a fast-paced digital environment. You enjoy solving complex problems, have a strong eye for detail, and are excited about how insights can drive revenue.

Analysis & Insight

• Lead the creation and delivery of regular performance reports for eCommerce content, products, and partners.
• Investigate complex trends and perform deep-dive analyses to identify high-value growth opportunities.
• Translate eCommerce data into clear insights for non-technical stakeholders to drive commercial action.

Decision-Making & Problem-Solving

• Use data to approach business questions and provide meaningful recommendations for revenue optimisation.
• Validate business expansion opportunities and new initiatives based on rigorous data analysis.
• Develop and maintain automated dashboards in BI tools to help teams self-serve and monitor KPIs.
• self-serve and monitor KPIs.

Relationship-Building & Advocacy

• Work closely with editorial, audience, and commercial stakeholders to help them understand success drivers.
• Build positive working relationships across the Data & Marketing department to share best practices.
• Act as the subject matter expert for eCommerce tracking and reporting requirements.

Operational Excellence & Execution

• Perform rigorous data quality checks to ensure accuracy and consistency in all reporting.
• Lead the technical onboarding of new affiliate partners to ensure robust tracking is met.
• Manage the full analytical lifecycle for the eCommerce vertical, taking personal responsibility for quality outputs.

Key Responsibilities and Accountabilities - what is delivered

• Strategic Reporting: Lead the design and delivery of regular performance reports for eCommerce content and affiliate partners.
• BI Ownership: Build and maintain advanced dashboards in BI tools (Domo and Looker Studio) to enable stakeholder self-service.
• Trend Analysis: Proactively investigate revenue trends and identify growth opportunities, communicating findings to senior leadership.
• Partner Onboarding: Manage the integration of new affiliate partners by ensuring all tracking and reporting requirements are met.
• Stakeholder Collaboration: Partner with editorial and commercial teams to explain performance drivers and recommend improvements.
• Data Integrity: Oversee and perform data quality checks to ensure consistency across all eCommerce data assets.
• Advanced Querying: Write and run complex SQL queries to support data exploration and deep-dive reporting.
• Growth Evaluation: Assist in the evaluation and forecasting of new eCommerce initiatives and commercial ventures.

Skills and Experience

• Quantitative Foundation: A degree in a numerate, business, or data-focused discipline, or equivalent.
• Core Technical Skills: Advanced proficiency in SQL for data extraction and analysis; expert-level Excel or Google Sheets skills.
• BI Platforms: Proven experience building and managing dashboards in platforms such as Domo, Tableau, Looker, or Power BI.
• Digital Analytics: Extensive experience with tools such as Google Analytics, Adobe Analytics, or Chartbeat.
• eCommerce Knowledge: Strong understanding of SEO, affiliate marketing, or online consumer behaviour.
• Analytical Methods: Experience with performance tracking, forecasting, and commercial benchmarking.
• Communication & Collaboration: Ability to present insights and findings clearly to both technical and non-technical senior audiences.
• Brand Interest: An interest in digital media and familiarity with The Independent’s products and journalism is an advantage.

Our Values - you will deliver across all our values

Inclusive: We champion diversity in our teams and in our reporting. Working as a team, we put transparency and effective communication at the heart of everything we do.

Innovative: From the very beginning, The Independent has been breaking the mould. We take risks and are always looking to try new ideas in pursuit of excellence.

Independent: Nobody tells us what to think; we make up our own minds and aren’t afraid to do things differently. Like our readers, we value honesty and integrity above outside influences