Sales Development Representative

About The National College

At The National College, we empower the education workforce to transform children’s lives. Our all-in-one platform helps schools, trusts and nurseries stay compliant, raise standards, and reduce staff workload — all through intuitive, powerful software.

If educators need it, we build it.

We’ve created a unique platform combining the world’s largest CPD and policy library with custom-built tools — developed in collaboration with thousands of schools and over 1,000 education experts.

The Role

As a Sales Development Representative (SDR) at The National College, your primary responsibility is to generate new business opportunities and identify cross-sell prospects by engaging potential customers.

You will proactively reach out to prospective clients through email, phone, and social media to introduce the company’s products and services. Your goal is to qualify leads and schedule meetings or product demonstrations for the education consultants.

Through your outreach and lead qualification efforts, you will help build a strong sales pipeline and contribute to the company’s overall revenue growth.

Job Responsibilities

• Prospect and identify potential leads that match the company’s Ideal Customer Profile (ICP)
• Initiate contact with prospects through email, phone, LinkedIn, and other outreach channels
• Qualify leads and schedule meetings or product demonstrations for the Sales or Account Executive team
• Accurately record all outreach activities, conversations, and lead information in HubSpot
• Nurture relationships with leads through consistent follow-up emails and calls
• Progress qualified leads through the sales funnel by connecting them with the appropriate sales consultant and arranging meetings
• Meet daily and weekly KPIs, including targets for calls, emails, and meetings booked
• Maintain up-to-date knowledge of the company’s products, services, and market trends
• Collaborate closely with Team Managers and Education Consultants to ensure smooth lead handover and sales support

Job Requirements

• Proven track record of booking high-quality demos or meetings, with a history of exceeding outreach or activity targets
• Comfortable with cold calling and initiating contact with prospects
• Skilled in researching accounts and contacts to craft tailored, relevant outreach that resonates with decision-makers
• Experience in self-prospecting and managing data to create targeted lead lists
• Thrives in fast-paced, evolving environments; demonstrates initiative, actively seeks feedback, and is driven to learn and improve

Skills and Competencies

• Strong communication and interpersonal skills for effective customer engagement
• Ability to manage and organise data efficiently while building targeted client lists
• Tech-savvy with an interest in education and educational technology
• Strong organisational and time-management skills
• Ability to work independently while collaborating effectively with the sales team

Qualifications

• A degree or relevant educational background in Business, Sales, Marketing, Education, or a related field is advantageous but not mandatory
• Equivalent professional experience in sales development, lead generation, or business development may also be considered

Job Benefits

At The National College, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a company that values people, encourages personal development, and celebrates success. You’ll work with people who value collaboration, innovation, and high standards.

You'll also be able to benefit from:

• Life Assurance
• Enhanced Maternity, Paternity, Shared Parental and Adoption Pay
• 24/7 Online GP
• Mental Health & Wellbeing support
• Charity Day
• 25 Days Holiday, Rising to 30 days
• Professional Study Support
• Plus more