Head of Events
Lead the UK events strategy end-to-end, owning performance, targets and delivery!
I’m supporting a high-growth B2B business with the appointment of a Head of Events to take full ownership of a commercially driven events function!
The business operates at scale with established global operations across the UK, Europe, the US and Asia (including Tokyo, Paris and North America), and events play a critical role in driving new customer acquisition.
This role is ideal for someone who sees events as a revenue channel, not a marketing exercise. You’ll be responsible for building, optimising and scaling an events programme that directly supports new business acquisition - with webinars as the primary channel.
This is a hands-on leadership role with clear accountability for pipeline generation, conversion and revenue impact, working closely with sales teams in a commercially led environment.
Day to Day / Responsibilities
- Full ownership of the events and seminars programme, with responsibility for revenue and performance targets
- Leading a webinar-led events strategy designed to generate and convert sales opportunities
- Planning and mapping future events while continuously improving current programmes
- Tracking and improving key metrics including registrations, attendance, cancellations, conversion rates and sales performance
- Detailed post-event analysis covering delegate quality, engagement and commercial outcomes
- Working closely with Sales, Business Development and Sales Operations to ensure effective lead follow-up and opportunity conversion
- Managing workflow, priorities and development of a small events team
- Producing regular performance updates and insights for senior stakeholders
- Overseeing event-related marketing copy and communications
- Identifying opportunities to introduce new formats, approaches and improvements
What I’m Looking For
- Proven experience delivering commercially successful events or webinars focused on new business growth
- Strong understanding of sales cycles, lead generation and follow-up processes
- Highly commercial mindset with a clear focus on ROI and revenue impact
- Confident people leader able to motivate, coach and drive accountability
- Strong analytical skills and confidence presenting performance data to senior stakeholders
- Comfortable working in a fast-paced, performance-led environment
- Experience using CRM systems and performance data
If you think in conversion rates, sales follow up and revenue impact - not just registrations - you'll feel right at home here!