Digital Marketing Specialist

A dynamic opportunity has arisen for a Permanent Digital Marketing Specialist within a rapidly expanding technology organisation. This role offers the chance to work at the forefront of innovative NFC and digital wallet solutions, supporting key sectors such as retail, entertainment, and venue management. Employees will benefit from a collaborative environment that encourages professional development, alongside a competitive salary and a supportive team culture.

Key responsibilities:

• Plan, develop, and execute cross-channel digital marketing campaigns including email, paid search, paid social, and organic content.
• Create targeted lead generation strategies to attract, engage, and convert prospective clients.
• Manage campaign schedules, budgets, assets, and timelines to ensure effective delivery.
• Design and optimise landing pages, email journeys, and digital content to enhance conversion rates.
• Collaborate with sales teams to ensure timely follow-up and qualification of leads.
• Monitor and analyse campaign performance using analytics tools and platforms such as Google Analytics, CRM, and paid media dashboards.
• Prepare reports on key metrics, including traffic, engagement, cost per lead, and ROI, to inform ongoing strategies.
• Refine campaign approaches based on data insights to improve results continually.
• Support SEO, PPC, social media, and email marketing activities to maximise outreach.
• Maintain accurate and engaging website content aligned with industry trends and company messaging.
• Assist in creating marketing collateral, including blogs, case studies, newsletters, and sales support materials.
• Conduct research on target markets, competitors, and emerging industry opportunities.
• Ensure all marketing activities reflect the brand’s tone, voice, and strategic objectives.

About you:

• Proven experience in digital marketing roles, particularly with campaign management and lead generation.
• Solid understanding of digital channels including email marketing, social media, SEO, PPC, and analytics tools.
• Experience managing campaigns from inception through to reporting and optimisation.
• Knowledge of lead generation strategies and conversion optimisation techniques.
• Confident in analysing performance data and making strategic recommendations.
• Experience with CRM and marketing automation platforms is desirable.
• Excellent written communication skills, capable of creating clear and engaging content.
• Strong organisational skills with the ability to juggle multiple projects and meet deadlines.
• A proactive, detail-oriented approach focused on delivering measurable results.
• Commercial awareness and a data-driven mindset to support growth objectives.

What’s on offer:

• A salary band of £36,000 to £45,000 per annum, depending on experience
• Opportunities for professional development and career progression within a forward-thinking organisation
• Supportive team environment fostering innovation and growth

The Recruitment Consultancy is acting as an Employment Agency for permanent recruitment and an Employment Business for the supply of temporary workers.