Sales Development Representative

👋 Sales Development Representative at VC Backed Tech Startup

📍 Richmond, Greater London, UK

🕒 Full-time

💰 £40–50k base salary. £100–120k OTE (uncapped)

Build a serious career in tech sales with real support behind you.

The Sales People partners with VC-backed startups and fast-scaling tech companies to develop the next generation of sales professionals.

We're hiring Sales Development Representatives (SDRs) to work directly with a scaling tech company, one that has invested in the onboarding and training of its sales reps.

If you're looking for a role where you'll be coached, developed and given a genuine path into senior sales positions, this is a strong place to start.

What you'll actually do

You'll sit at the front of revenue growth for a scaling tech company, responsible for building pipeline and creating new business opportunities. Your work will directly shape company growth.

Day to day, you'll:

• Have conversations with senior decision-makers to understand their challenges
• Book high-quality meetings that convert into real opportunities
• Collaborate with the wider sales team to refine messaging and approach
• Feed market insights back into the company's go-to-market strategy
• Continuously develop your sales skills with structured coaching and feedback
• You'll be based at The Sales People HQ alongside a collaborative team of SDRs, while being embedded inside a VC-backed tech company — giving you direct exposure to how startups actually build and scale their revenue.

You'll receive:

• Structured onboarding so you're set up properly from day one
• Regular 1:1 coaching from experienced sales leaders who've scaled revenue teams at high-growth companies
• Exposure to real go-to-market strategy (not just scripts and call lists)
• Our leadership team has built and scaled revenue functions inside unicorns, high-growth SaaS companies, and venture-backed startups. You'll learn directly from people who've done it.

We're deliberate about developing people.

Who this role suits

We care more about potential than a perfect CV.

This role works well for:

• People early or mid-way through their sales career who want to move into tech
• SDRs or BDRs in other industries who want faster progression
• Career changers who are curious about tech sales and ready to learn
• Early-career professionals with strong communication skills and a genuine interest in sales
• If your experience doesn't match every point above but you're excited about this opportunity, we'd still love to hear from you. Some of our strongest performers didn't tick every box on paper.

What will help you succeed here

• A genuine interest in building a career in tech sales
• You're comfortable picking up the phone and having conversations with new people
• You communicate clearly and can adapt your style to different audiences
• You're open to feedback and motivated to improve
• You stay focused and keep going when things are tough. Outbound sales has its challenges, and consistency matters
• You're comfortable in an environment where things move quickly and processes evolve

About The Sales People

We help ambitious tech companies build high-performing sales teams.

We believe the best sales teams are built from diverse perspectives and backgrounds. Sales has historically skewed one way, and we're actively working to change that — because different experiences and viewpoints make stronger teams and drive better results.

Whether you're an experienced SDR or someone who's never worked in tech before, if you've got the curiosity and the work ethic, we want to talk to you.