GTM Lead

GTM Lead

Location - City, London

Hybrid working - 2 days in office, 3 days WFH

We are working with an award-winning AI Learning and Upskilling platform who are on a mission to make meaningful learning part of everyday work. The already successful AI powered platform helps organisations build the skills they need to achieve their business goals faster and is already trusted by leading enterprise, public sector and scale up organisations.

As the team continues to grow, we are now looking for a hands-on GTM Lead to drive growth across both marketing and sales. This is a player-coach role for someone who thrives being in the detail, at the centre of the business, from shaping brand positioning to driving successful product launches and implementing commercial strategy.

This is a super exciting opportunity for someone who will be instrumental in shaping the next phase of the journey for this dynamic, culture driven team.

What you’ll own

💰The number.

New ARR across mid-market and enterprise, quarter by quarter. Pipeline coverage, win rate, sales cycle, segment mix, and ACV are all yours to manage.

💌 Positioning and messaging.

You own how the company and brand is explained, sold, and remembered. That means the website copy, the pitch deck, the one-pager, the email sequence. You’ll write and review at a level of detail that most GTM leaders delegate. If the messaging is off, that’s on you. You will craft the story of what makes the product unique, how it delivers business outcomes and benefits to customers.

💻 Product launches and releases.

Partner on launch strategy and own the GTM execution: messaging, enablement, campaign, pipeline targets, measurement. Our product is evolving fast, and the release cadence will be high. Launches need to land, not just ship. Align teams across marketing, sales, product, and partnerships to ensure the product launches to the right audience at the right time.

📈 Pipeline generation.

Build a repeatable demand engine across outbound, inbound, partner, and customer-sourced pipeline. Own the ICP definition for each segment, and make sure every rep, marketer, and partner is aligned on the same targets.

🎯 Segment strategy.

Mid-market and enterprise require different motions, different messaging, and different deal mechanics. You’ll define where we lean in, where we qualify out, and how we allocate coverage. Enterprise needs a named account motion; mid-market needs velocity. You’ll design both.

🚀 The AE team.

Coach, forecast, and raise the performance floor. Reduce ramp time and narrow variance. Own enablement and the sales playbook across both segments, and be close enough to the work to know when something’s not landing.

🦸 ♀️ The Marketing team.

Coach and support the marketing team to deliver best-in-class campaigns across content, demand generation, events, PR & social.

👭 Customer marketing.

Turn customers into the strongest growth channel: references, case studies, expansion pipeline, and community. This is a strategic priority, not a side project.

🤝 The channel motion.

Work with the Channel Partnerships Manager to build a partner-sourced pipeline into a material contribution.

👩 💻 The GTM operating rhythm.

Weekly pipeline reviews, monthly forecast, quarterly planning, and launch readiness. You set the cadence, and the team runs to it.

The key things that we will be looking for in applicants 🔑

• You have built and owned marketing and sales in a high-quality B2B SaaS environment, not one or the other. You’ve written positioning, run campaigns, and carried a revenue number.
• You have managed AEs directly across mid-market and enterprise: forecasting, deal coaching, performance management, and enablement.
• You have managed marketing teams and all campaigns, overseeing campaign planning, execution, and reporting. Hands-on with copy and creative quality. You review and rewrite, not just approve.
• You have demonstrably AI-native in how you operate. Please provide specific examples of workflows, tools, or team leverage built around AI, not “I use ChatGPT sometimes.”
• You have a track record of hiring and developing commercial and marketing talent in the UK market.
• You are data-driven and confident in using data to optimise growth.
• You have experience selling into People, L&D, or HR Leaders
• You have owned a product launch end-to-end - not just the marketing slice.
• You have built or scaled a channel/partner motion.

What you’ll get:

💰 Our salaries are calculated using a SaaS benchmarking tool called (Figures). The salary band for this role is £75,000-£100,000 per annum. You’ll also receive a 10% performance based bonus on top.

🏡 Hybrid working (2x a week in our London office, Tuesdays and Thursdays) and flexible working hours

🌍 Work From Anywhere, for up to two weeks per quarter, which you can read about here

💆 Wind-down Fridays. No meetings from 2pm onwards on Fridays, for you to wind down for the weekend. You can use this time to exercise, study, or spend some time with family and friend.

👼🏼 Enhanced maternity and paternity policies.

🌴 25 days holiday, plus bank holidays and your birthday day off.

💰 An enhanced employee pension scheme.

👩🏾 ⚕️ Private health insurance through Bupa and access to the Yulife App.

📚 An annual £500 learning and development budget.

🐶 Dog friendly offices! 🐾

🤩 Monthly socials, which have included mini-golf, Hijingo, shuffleboarding, 5-a-side football and Badminton.

💡 Access to the very best learning platform out there to keep you at the top of your game.

🚲 Cycle to Work scheme.

💰 Financial wellbeing support via Mintago, which includes access to Yellownest where you can receive up to 47% off childcare.

What's next? 🤔

Once you've applied, we'll get back in touch with you if your application is successful and will let you know about next steps and the interview process.

Thanks so much for your interest and best of luck with your application!