SAAS Content Marketing Executive - B2B SAAS - London - Hybrid

My client is a leading Fintech / SAAS company - They have a role for a Content Marketing Executive to join the team.

This role is ideal for someone who loves storytelling, is creative, has an eye for design, understands SEO, and thrives in a fast-paced, tech-driven environment.

Role Purpose

They are looking for a creative and strategic Content & Marketing Creator to join their marketing team.

You’ll own the end-to-end creation of multimedia and written content: short-form video, graphics, infographics, blogs, web copy, emails, microsites, pitch decks and more that powers our demand-generation campaigns, strengthens brand authority and drives customer engagement.

Reporting to the Marketing Manager and working closely with other members of the team, you’ll translate business goals into content that informs, inspires and converts.

Key Responsibilities

• Strategic Execution: Implement a content marketing plan aligned with growth objectives, target personas, and the customer journey across the funnel.
• Content Writing: Draft and edit clear, engaging written content including blogs, web page content, social posts, internal reports, and newsletters to improve our brand authority.
• Copywriting: Write compelling and targeted copy for a range of formats, including email campaigns, sales enablement materials to drive sales conversions and retention, ensuring accuracy and relevance. Conduct thorough research on industry-related topics.
• SEO & Web Publishing: Optimise content for search engines, AEO and user experience, and publish content to the website via CMS.
• Social Media Content: Manage and grow organic social channels. Create visual and tailored written content, engage with audiences and industry influencers in real time.
• Analytics & optimisation: Track performance using GA4, social analytics and marketing-automation dashboards; translate data into actionable insights for continuous improvement.
• Multimedia production: Plan, film, edit and repurpose short-form videos, social reels, create visual assets (Canva) for campaigns, events and product launches.

Skills & Experience

• 2-4 years’ hands-on experience in B2B SaaS content creation/content marketing, ideally direct experience in working with tech, fintech or financial services brands.
• Proven ability to create and edit multimedia (video, audio, graphics.
• Excellent writing, copy-editing, and proofreading abilities.
• Proficiency in working with Canva and CMS (e.g. Web Flow or WordPress).
• Strong grasp of SEO, keyword research, content analytics and web-publishing best practice.
• Experience with marketing automation or CRM platforms- HubSpot is highly desirable.
• Experience in producing webinars and podcasts would be a bonus
• Degree in Marketing, Communications, Journalism or related field preferred (not essential).