CRM & Marketing Automation Lead

This is Hybrid working 1 day a week in the London office.

Are you an experienced CRM and automation specialist looking to take ownership of a high-impact digital channel? We’re looking for a talented CRM & Marketing Automation Lead to drive automated, multi-channel campaigns and elevate our customer engagement strategy across several European markets.

The Role

You’ll lead the development of a new Customer Data Platform (CDP), manage complex integrations, and deliver automated campaigns across email, SMS, web push and personalisation. A key part of the role is analysing data, building segmentation strategies, and continually optimising performance.

You will also mentor and guide an Email Marketing Specialist, ensuring consistent quality and continuous improvement across all campaigns.

Key Responsibilities

• Lead the development and optimisation of the new CDP

• Manage integrations between CRM, web and digital systems

• Build, automate and optimise campaigns across email, SMS, push and web

• Run A/B testing, analyse performance and produce clear reporting

• Ensure high data quality and efficient segmentation strategies

• Plan and deploy regular monthly email campaigns

• Work closely with cross-functional teams (Web, IT, Customer Service, Business Development)

• Provide leadership and direction to the Email Marketing Specialist

Skills & Experience

• Proven experience with CRM and CDP platforms (e.g., DotDigital, Salesforce, Marketo, Bloomreach)

• Strong automation and lifecycle marketing knowledge

• Skilled in segmentation, data analysis, and customer journey mapping

• Comfortable with testing frameworks and interpreting results

• Understanding of integrations, webhooks and data flows

• Excellent communication skills, able to simplify technical concepts

• Strong attention to detail and ability to manage multiple projects

What We’re Looking For

A proactive, analytical, and collaborative professional who can take ownership of the CRM channel, drive innovation, and deliver measurable results.

Apply now to lead the transformation of our CRM and automation programmes across Europe.