SDR Lead

Thomas Patrick Recruitment

Job Title: SDR Lead

Location: Chancery Lane, Central London (4 days onsite – Monday to Thursday)

Salary: £70,000–£75,000 Base + OTE £95,000–£100,000 + Equity + Benefits

About the Opportunity

Thomas Patrick Recruitment is partnering with an exciting high-growth SaaS organisation to appoint an SDR Lead to join their expanding commercial function in London.

This is an opportunity to join a scaling business where you will play a significant role in shaping and building an outbound sales function. This position is ideal for someone who thrives in an environment where they can both lead from the front and remain hands-on.

This is not a pure management role.

The successful individual will operate in a 70% leadership / 30% individual contributor (IC) capacity, managing a team while continuing to actively contribute to pipeline generation and sales activity.

You will coach, mentor and develop a team of SDRs/BDRs whilst still personally engaging in outbound activity, including cold calling, opening target accounts and taking qualified opportunities through the sales process.

Key ResponsibilitiesTeam Leadership & Coaching

• Lead, mentor and develop a team of approximately 3–4 SDRs/BDRs
• Set team objectives and performance expectations
• Drive accountability and performance management
• Conduct regular coaching sessions and call reviews
• Develop team members through ongoing training and feedback
• Improve processes and increase overall team productivity

Individual Contributor Responsibilities

• Personally carry a quota alongside leadership responsibilities
• Execute outbound prospecting activity
• Conduct high-quality cold outreach and cold calling activity
• Open and penetrate strategic target accounts
• Take qualified opportunities through relevant stages of the sales process
• Lead by example through activity levels and performance

Outbound Strategy & Build

• Design, build and optimise outbound prospecting playbooks
• Develop scalable outbound processes and workflows
• Refine messaging and sequencing strategies
• Utilise modern prospecting tools and AI-assisted workflows
• Monitor and analyse key sales metrics
• Identify opportunities for continual process improvement
  

Absolute Non-Negotiable Requirements

Candidates who do not meet all criteria below will not be considered.

1. Genuine Player-Coach Mindset

You must be enthusiastic about operating in a hands-on role with a personal quota.

Requirements include:

• Comfortable carrying an individual target
• Happy to conduct cold outreach personally
• Comfortable opening accounts and taking demos
• Must actively enjoy balancing leadership with hands-on activity

Candidates seeking a pure leadership position will not be suitable.

2. Onsite Requirement

This position requires:

• 4 days per week onsite
• Monday–Thursday attendance
• Chancery Lane, Central London location

Candidates must:

• Already live within a realistic commuting distance
• Be able to clearly demonstrate commute feasibility

No sponsorship or relocation support available.

3. Salary Alignment

Required salary alignment:

• Base salary: £70,000–£75,000
• OTE: £95,000–£100,000

Candidates outside of this range may not be considered.

4. Leadership Experience

Must have:

• Minimum 2 years managing SDR/BDR teams
• Experience coaching and holding teams accountable
• Experience managing quota performance
• Evidence of improving team results

5. Outbound SaaS Experience

Required:

• 5–10 years of outbound B2B SaaS sales experience
• Strong understanding of sales development functions
• Proven experience in outbound pipeline generation

Not suitable:

• Inbound-only sales backgrounds
• Enterprise field sales backgrounds without outbound ownership

6. Career Stability

Must demonstrate:

• Minimum one role with 2+ years tenure
• Strong career progression
• Stable employment history

Multiple short-term positions may be considered a concern.

7. Strong Cold Calling Ability

Cold calling is the primary outbound channel.

Candidates must demonstrate:

• Recent hands-on cold calling experience
• Confidence coaching others in cold outreach
• Proven success through phone-led outbound activity

8. Building Functions From Scratch (0–1 Experience)

Must have experience:

• Creating or rebuilding outbound processes
• Developing messaging frameworks
• Implementing prospecting strategies
• Improving outbound performance with measurable results

Candidates who have only inherited established playbooks are unlikely to be suitable.

Desirable Experience

Experience within the following would be advantageous:

• Series A–C scaling businesses
• High-growth SaaS environments
• YC-backed businesses
• AI-assisted sales tools
• Modern outbound technologies including:
• Clay
• Lemlist
• LinkedIn Sales Navigator
• AI sequencing tools

Benefits

• Competitive salary and commission structure
• Share options
• Learning and development budget
• 25 days annual leave plus public holidays
• Private healthcare, dental and vision cover
• Enhanced parental leave
• Company events and offsites
• Free team lunches
  

About Thomas Patrick Recruitment

Thomas Patrick Recruitment partners with high-growth organisations to connect exceptional talent with ambitious businesses across technology and commercial markets.

This role is being managed confidentially by Thomas Patrick Recruitment.

Please apply directly or contact Aisling for a confidential discussion.

aisling@thomaspatrickrecruitment.com