Job Vacancy

Head of Country Commercial Management - Card Payments

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About Tide

At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting.

Tide is transforming the small business banking market with over 1.6 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to help SMEs save both time and money.

Tide Facts

  • Tide is available for UK, Indian, German and French SMEs
  • Over 1.6 million members: 800,000 UK and 800,000 in India and growing rapidly
  • Over $200 million raised in funding
  • Over 2500 Tideans globally - we’re diversity champions!
  • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, India

About The Role

The Cards team is responsible for driving Tide card payments – both through product improvements (eg. recent move to numberless cards, launch of an Online Debit card) as well as through consistent commercial efforts to drive the transaction volume. The team works closely with Product, Business Insights, CRM and Operations teams to translate member and commercial insights into appealing product enhancements, effective positioning, and strategies that enhance engagement and retention.

What We Are Looking For

We’re looking for an exceptional Commercial Head to drive revenue growth from Cards in the UK. You will sit at the heart of Tide’s Cards function, and be responsible for collaborating with cross-functional teams to understand performance, uncover opportunities, and work across multiple areas to deliver. This will require a relentless focus on the numbers and our members,, and detailed planning to ensure consistent campaign cadence driving awareness and usage of Tide cards.

In this role, you will be responsible for the strategy and implementation of core activities to drive Card usage. This includes close partnership with marketing teams to ensure seamless delivery of ‘always on’ campaign activity. This role will also own the strategy and launch approach for new product launches, ensuring that all channels and member touch points are considered. This includes end-to-end journeys and transaction channels. You’ll need to partner effectively with all card teams to make this happen – excellent organisation and communication skills essential.

Some Of The Things You’ll Be Doing

  • Revenue Ownership & Forecasting: Partner closely with Finance and key stakeholders to set, track, and refine financial projections for Cards, ensuring revenue accountability and proactive identification of risks and opportunities.
  • Analytics-Driven Insight: with the support of the BI team you will analyse member behaviour, segment audiences, and measure campaign performance. You will then translate this data into clear recommendations that shape product positioning and communications.
  • Product Development: Leveraging the commercial and analytics insights, you will partner with the Product teams to address areas of opportunity. This will include shaping product positioning, aligning on roadmaps and supporting successful product launches with tailored GTM strategies.
  • Launch Strategy: You’ll support new feature launches across channels, partnering with excellent sales, and operations teams to deliver best-in-class experiments. You’ll facilitate brainstorm sessions / workshops to surface creative ideas and implementation plans.
  • Stakeholder Management: As you’ll be working in a highly collaborative way, it will be key to communicate regularly with a wide range of stakeholders. This will include Tide’s Senior Leadership Team.
  • Commercial & Competitor Intelligence: Lead ongoing commercial research and competitive analysis to monitor trends, and benchmark to translate it into actionable strategies that strengthen and differentiate Tide’s positioning and value proposition.
  • Member Obsession. You will be or become an expert in the core motivations of our members in order to focus on bringing their voice to commercial and product design discussions.

What We Are Looking For

  • Strong commercial acumen: Proven experience in driving commercial impact, partnering with finance to understand performance and identify opportunities to improve. Able to set and track clear KPIs across all initiatives to meet revenue goals.
  • 7+ years’ experience leading ‘always on’ activity to drive commercial performance. This can be from a cards, fintech or retail background – key is demonstrated ability to plan and deliver consistent activity that drives commercial impact.
  • Strong analytical mindset: Able to review and interpret data to develop hypotheses and assumptions, turning insights into clear, actionable plans.
  • Proven GTM track record – delivering holistic, high impact omni-channel campaigns (across sales, CRM, in-app contact points)
  • Exceptional project management skills, able to juggle multiple launches and tactical tests in a fast-moving environment.
  • Creative collaborator: Builds relationships across teams, crafts compelling messaging and navigates ambiguity with confidence.
  • Self-starter attitude: Works backwards from targets, removes blockers proactively and adapts when priorities shift.

What You’ll Get In Return

  • Competitive salary
  • Vitality Health Insurance, with a proactive focus on mental and physical wellbeing
  • Employee Assistance Programme
  • 25 days holiday with the ability to buy extra days
  • We invest in your development with professional L&D budget per year
  • Access to ‘salary sacrifice’ benefits such as Cycle to Work scheme and pension contribution
  • Spacious brand new office in Liverpool street with an all-day snacks bar
  • Enhanced family-friendly leave
  • Flexible working options
  • Sabbatical leave
  • Share options

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

Disclaimer

It Has Come To Our Attention That Individuals Or Agencies Are Falsely Claiming To Represent Tide And Are Reaching Out To Candidates Regarding Job Opportunities. Please Be Aware That

  • Tide does not charge any fees at any stage of the recruitment process.
  • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
  • Communication from Tide will only come from an official @tide.co email address.
  • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.

If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co

Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.

Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy .

Your personal data will be processed by Tide for recruitment purposes and in accordance with .
Company
Tide
Location
England, UK
Hybrid/Remote Options
Posted
Apply Now
Apply Now
Company
Tide
Location
England, UK
Hybrid/Remote Options
Posted