Performance Marketing Consultant (Belfast)

About us

Tiedot is a performance marketing agency specialising in digital advertising, data & analytics. We are based in Belfast, UK. We are helping build the future of digital advertising through strategy, data consultancy and campaign management. Our specialist skills & knowledge help clients adopt the latest innovation in evidence-based marketing.

Founded in 2022 and now in its third year in business, our agency is growing as demand for our services has increased. We are looking for a highly capable performance marketing/digital advertising specialist to support our team throughout this growth and beyond. This role is best suited for someone looking to develop their career in data & analytics and will report to our Digital Advertising Lead.

Job Overview

This is a senior role with both technical and client-facing responsibilities. We are looking for someone who can combine deep experience in digital advertising and knowledge of technical solutions with a consultative approach with clients. The successful candidate will be tasked with helping clients maximise the value of their advertising campaigns; primarily through both hands-on support in account management and project management of various data & analytics solutions.

Experience with Google Ads is a necessity, but the role includes other advertising platforms such as Meta Ads and LinkedIn Ads. Familiarity with Google Tag Manager and GA4 is also required, as foundational software in our data toolkit. There will be opportunities to learn more advanced skills and methodologies in data & analytics. Picking up conversational knowledge of technical solutions will be a necessity - e.g. conversion tracking, attribution, modelling and more.

This will be both challenging and rewarding as the work is cutting-edge. Opportunities to learn new technologies and techniques are available and encouraged. We’ll happily support and pay for training. This role is therefore best suited to ambitious candidates.

Key Responsibilities

Client / Account Management

• Build effective relationships with clients, communicating regularly via email/phone plus leading on presentations and reports
• Take a proactive approach, ensuring clients always know the next step in their growth, plus in growing the agency commercially
• Assist with proposals, pitches, etc.

Ad Campaign Management

• Manage ad campaigns to maximise value for clients
• Ensure campaign hygiene; managing budgets and ensuring best practice
• Develop client-by-client optimisation programmes, in co-ordination with the Digital Advertising Lead and with the support of our data & analytics team.

Project Management

• Identify and manage decision intelligence solutions for clients, briefing support team on requirements and holding accountability for delivery

Collaboration with internal colleagues and external partners, including freelancer management

Reporting

• Creating, writing & presenting reports and presentations,
• Utilising different analytics platforms & tools, e.g. Supermetrics, Google Sheets, BigQuery, HubSpot, etc.

Assist building report automations, data pipelines, integrations, etc.

Technical Marketing

• Assist with technical implementations, including tagging & tracking (GTM, Consent Mode, Enhanced Measurement) but also other solutions (Conversion Rate Optimisation, Conversion Signal Optimisation, etc.).

Strategy & Research

• Create paid media plans and help develop strategy
• Complete research; including audience, creative & competitive research
• Contribute to data & analytics strategy

Internal R&D, including assistance with development of new processes, solutions and tools

Support with Tiedot marketing campaigns

Essential Criteria

• 2+ years’ experience working in a client-facing role.
• 2+ years’ experience working in Google Ads management.
• Working knowledge and experience of Google Analytics and Google Tag Manager
• Confidence working with spreadsheet software (Excel/Google Sheets) and Word
• Excellent written and verbal communication skills
• Ability to set priorities and manage multiple projects in busy agency environment
• Based within commute distance of central Belfast

Desirable Criteria

• Experience of other digital advertising platforms, e.g. Meta, LinkedIn, Tiktok, etc.
• Knowledge and experience of quality assurance for, and testing of, tag implementations
• Experience across industries such as Finance, B2B, SaaS and Ecommerce.
• Experience of Conversion Rate Optimisation
• Google Ads Script
• Advanced analytics approaches, such as attribution solutions or MMM
• SQL and using BigQuery plus Google Cloud, or other data warehouse tools
• Other dashboarding tools like Tableau and Power BI
• Knowledge of web development, including the use of JavaScript, HTML, and CSS

What we offer

• Salary £32,000-£38,000 per year (DOE)
• Located in Belfast
• Hybrid working
• Access to a vibrant office & community at Ormeau Baths, Belfast
• 33 days annual leave (including public holidays)
• Pension
• Paid-for trips to conferences
• Paid learning & development opportunities