Agency Partnerships Manager - London
The Agency Partnership team is responsible for building long term partnerships with agencies/brands across Europe, to educate and inform them about commercial opportunities within TikTok. Our innovative advertising products are high-impact and engaging, we create a seamless experience for our users and develop deep connections with our agencies.Responsibilities:Revenue Partnership- Establish and manage client relationships with Big media agencies- Develop and execute a customer-led growth strategy- Respond to inbound RFPs, proactively develop custom ideas, and deliver up-sell and always on opportunities for your clients- Bid optimisation, budget management / pacing management- Build a pipeline of revenue- Retain and grow revenue from advertisers- Provide clients with the highest level of sales and customer service- Collaborate with internal teams globally across product, marketing, legal and engineeringCampaign Planning and Management- Carry out health checks on campaigns to ensure they are set up and running as per best practice and optimised to meet or exceed pre-agreed benchmarks and targets- Facilitate clients' ad campaigns from start to finish- Manage internal account operations including account set up etc.- Conduct live platform demonstrations- Plan and build compelling storylines and data-driven presentations that are customised for clients' business and problemsProduct Management- Brainstorm, identify and implement advertising solutions on TikTok to deliver measurable results for clients- Serve as an external TikTok product consultant- Analyse data and glean insights to execute the client strategy and TikTok's marketing solutionsMinimum Qualification(s)- Experience in digital media sales, ad tech, or programmatic advertising, with experience specifically managing holding company relationships.- Proven track record of navigating, presenting to, and influencing C-level executives (e.g. Investment Officers, Heads of Digital, Agency CEOs).- Experience managing a multi-million dollar book of business and a history of successfully negotiating complex Joint Business Plans (JBPs) and trading agreements.- Subject matter expertise in the full digital funnel—specifically auction/biddable media, performance marketing metrics, and social commerce solutions (e.g., TikTok Shop).- Ability to translate complex platform data, audience insights, and cultural trends into compelling business cases for WPP's strategic planners.- Demonstrated ability to lead and collaborate across internal matrixed teams, specifically partnering with Client Solutions Managers (CSMs), Product, Ad Operations, and Marketing.Preferred Qualification(s)- A strong grasp of the creator economy, short-form video best practices- A proven ability to thrive in a fast-paced, rapidly iterating, and sometimes ambiguous tech environment.- Must be passionate about social media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags- Self-starter, fast learner with a can-do spirit- The ideal candidate should also be a confident communicator, and able to organize and process information from multiple parties during a campaign set up- Demonstrated experience in working with cross-functional teams- Experience managing holding company relationships with WPP or GroupM networks (ideally)Req ID: A27332