TikTok Shop - Strategy Manager (User Growth), Resource Management - UK & EU

Job DescriptionResponsibilities

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Our London-based Resource Management team is integral to TikTok Shop's eCommerce success in the EMEA region. We are responsible for devising and implementing comprehensive strategies that optimize resource allocation(budget,traffic etc), drive business growth, and enhance operational efficiency across the platform. Working closely with cross-functional teams (user growth, campaign, algorithm etc), we foster a culture of data-driven decision making, transparency, and strategic excellence.
- Strategic Planning: Design and execute comprehensive resource management strategies to optimize budget allocation, traffic distribution, and resource utilization, driving growth and efficiency across TikTok Shop EMEA
- Data-Driven Insights: Leverage data analysis to identify emerging trends, analyze competitor dynamics and consumer behavior, and inform strategic decision-making
- Resource Optimization: Monitor business strategy effectiveness and optimize resource allocation to support business objectives within constraints
- Stakeholder Leadership: Engage senior stakeholders with clear, impactful strategic proposals and build consensus across cross-functional teams
- Performance Management: Establish ROI frameworks to track strategic progress and identify improvement opportunities
- Business Impact: Deliver measurable growth or cost optimization through strategic initiatives
- Leadership & Influence: Build strong stakeholder relationships and drive alignment across teams
- Strategic Excellence: Develop innovative frameworks with deep eCommerce understanding
- Execution: Take ownership from planning to delivery with continuous improvement
Qualifications
Minimum Qualifications
- Bachelor's Degree or higher in Business, Economics, or a quantitative field
- 3+ years of experience in operational strategy, product strategy, business analysis, or management consulting
- Strong data literacy with ability to leverage analytics to inform business decisions
- Demonstrated leadership skills with ability to influence senior stakeholders and build consensus across cross-functional teams
- Excellent communication skills in English, capable of working effectively in international environments
Preferred Qualifications:
- Experience in eCommerce, Technology, Social Media, or related digital industries
- Prior success in user lifetime value (LTV) measurement or user acquisition strategy
- Experience driving 0-to-1 projects in fast-paced environments
- Familiarity with EMEA market dynamics
- Self-starter comfortable with ambiguity and delivering results independently
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. xkybehq At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.