Senior Product Marketing Manager (FTC 12 months)
Senior Product Marketing Manager (12 month FTC) Why join Tipalti? Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin. About The Job We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our product. Responsibilities Customer Insights, Product launches & Go-to-Market (GTM):
- Maintain a deep comprehension of Mass Payments target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research.
- Collaborate closely with the product management team to gain a deep understanding of the MP product roadmap and act as the voice of the customer.
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
- Utilize your in-depth understanding of our MP Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services.
- Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market.
- Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
- Become the subject matter expert for our MP product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals.
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
- Significant professional experience, including several years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments
- Bachelor's degree or equivalent experience
- Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events
- Deep customer empathy to influence product and marketing efforts
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language
- Critical thinking skills and a curious mindset for business and market analysis
- Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus
- A competitive comp package
- Comprehensive private medical insurance
- Private dental insurance
- Internet & phone monthly allowance
- Free breakfast, lunch & snacks on office days
- A hybrid working model
- Free career coaching through an external provider
- Company
- Tipalti
- Location
- London, UK
Hybrid/Remote Options - Posted
- Company
- Tipalti
- Location
- London, UK
Hybrid/Remote Options - Posted