Director, Digital Media Strategy - ARTHOUSE London (London)

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TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.

Through powerful consumer matchmaking technology and our expansive portfolio of brands, including TodayTix, New York Theatre Guide, London Theatre Guide, Show-Score, Arthouse, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, transforming the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.

Life at TodayTix Group

We thrive in a nimble, growth-oriented environment where adaptability, curiosity, and a bias toward action help us stay ahead of the curve. We move quickly, iterate often, and expect everyone to take ownership of their impact - because we're building the future of live events, and there’s no script for what comes next.

New joiners are set up for success with a 90-day onboarding journey, complete with clear goals and measurable milestones. We believe feedback fuels growth, so we hold twice-yearly performance reviews focused on impact and development.

Above all, you’ll be working alongside a team of collaborative, passionate, and kind humans - people who love theatre and live experiences, and who support each other just as much as they challenge each other to do great work.

We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.

About the Role:

ARTHOUSE is the latest addition to TodayTix Group’s portfolio of brands. Our team specializes in crafting inspiring and impactful digital marketing campaigns to engage and expand a show’s viewership. We leverage data, combined with top-tier ticketing solutions, to guide audiences through the exciting journey of discovering shows to purchasing tickets.

We’re looking for a visionary and results-driven Digital Media Strategy Director to lead the ARTHOUSE London team and shape the future of our digital media services offering. This role sits at the intersection of digital strategy, client services, and campaign innovation—and plays a pivotal part in driving revenue, partner satisfaction, and audience growth for shows and cultural institutions across the UK and North America.

As the media leader in London, you will oversee a growing team of planners and strategists, set the direction for multi-channel digital media campaigns, and work cross-functionally to deliver best-in-class marketing solutions. Your work will directly impact TTG’s commercial success, strengthen partner relationships, and help audiences discover the magic of live performance.

If you thrive in a fast-paced, collaborative, and entrepreneurial environment and are passionate about digital media strategy, cultural storytelling, and building high-performing teams, we’d love to hear from you.

Please note: This is a full-time position and qualified candidates must be based in the greater London area. We encourage collaboration by working a minimum of 3 days per week in the office, while also offering flexibility for employees to choose where they work for the rest of the week.

What Success Looks Like:

• Digital Media Strategy Leadership → Set the vision and direction for integrated digital media strategy across all ARTHOUSE clients, ensuring innovative, audience-centric, and results-oriented campaign plans.
• Team Development & Culture → Lead, mentor, and grow a team of digital media strategists and planners, fostering a collaborative, high-performance culture with a strong emphasis on creativity, accountability, and professional development.
• Business Growth → Identify and drive new business opportunities, lead strategic pitches, and deepen relationships with current clients to expand ARTHOUSE’s market presence and revenue.
• Cross-Functional Impact → Partner closely with sales, creative, insights, and performance marketing teams across TTG to deliver unified campaign strategies that exceed client expectations.
• Campaign Excellence → Ensure executional excellence, campaign innovation, and data-informed reporting for all media campaigns across paid social, search, CTV, display, influencers, and on-platform channels.

What You'll Do:

• Lead ARTHOUSE London’s digital media strategy function – Oversee the development and delivery of integrated media plans for a portfolio of top-tier clients across theatre and live entertainment.
• Serve as a strategic partner – Act as a key client lead, trusted advisor, and thought leader in media innovation and marketing effectiveness.
• Drive new business and revenue opportunities – Collaborate with commercial and marketing teams to pitch media services to new and existing partners, developing compelling proposals rooted in audience data and campaign impact.
• Guide campaign performance and insights – Establish clear success metrics, evaluate performance, and translate insights into recommendations that optimize future strategy.
• Champion collaboration across TTG – Partner with global performance, creative, and sales teams to ensure media campaigns are holistically planned and executed.
• Manage and grow a high-performing team – Recruit, develop, and retain top talent while building a culture of creativity, rigor, and excellence.

We’re Looking for Someone With:

• 7+ years of experience in digital media strategy, campaign planning, or media services—ideally with a blend of agency, entertainment, and client-facing experience.
• Proven experience leading teams and building departments with a focus on innovation, performance, and professional growth.
• Strong commercial acumen, with a demonstrated ability to pitch and win business, grow client accounts, and manage a P&L or revenue target.
• Deep expertise in paid media channels (paid social, search, CTV/OTT, display, influencers, and emerging platforms).
• A track record of developing and scaling integrated media campaigns that drive measurable ROI.
• Exceptional communication, presentation, and relationship-building skills.
• A strategic mindset with operational fluency—able to toggle between long-term vision and day-to-day decision-making.
• A passion for arts, culture, and live events—with a strong understanding of the UK and North American theatre markets, or adjacent experience in media-driven industries.

• Seniority level
  Director

• Employment type
  Full-time

• Job function
  Marketing
• Industries
  Theater Companies and Performing Arts

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