B2B Performance Marketing / Paid Social

Performance Marketing Manager (B2B)

Location: [Remote]

Department: Marketing and Growth

Reports to: Head of Demand Generation

About Toothfairy

Toothfairy is the world’s first on-demand digital dental benefit. We partner with HR and Benefits teams to provide innovative, high-impact dental benefits to all their employees.

As we scale, we’re looking for a highly experienced Performance Marketing Manager to own, optimise and accelerate our paid acquisition strategy across paid social, PPC, search and emerging AI-driven search channels.

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The Role

This is a senior, hands-on performance role focused on driving measurable B2B awareness, lead generation and pipeline growth. You will be responsible for building, managing and scaling paid campaigns that generate high-quality leads from HR and Benefits decision-makers.

You will own channel strategy, execution, testing and optimisation with a strong emphasis on paid social while creating the performance across PPC, traditional search, and AI-powered search platforms.

This role requires someone who understands complex B2B sales cycles, HR/Benefits buyers, and how to drive performance marketing that contributes directly to revenue.

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Key Responsibilities

Paid Social (Primary Focus)

• Develop, execute and scale paid social campaigns (LinkedIn, Meta and other relevant platforms)

• Build highly targeted campaigns to reach HR Directors, Heads of Benefits, People Leaders and C-suite stakeholders

• Continuously test creative, messaging, audiences and funnels to optimise CPL, MQL quality and pipeline impact

• Manage retargeting and full-funnel campaign architecture

PPC & Search

• Launch, own and optimise Google Ads and other PPC platforms

• Build high-intent keyword strategies targeting HR and Benefits buyers

• Drive performance across branded and non-branded campaigns

• Improve landing page conversion performance in collaboration with design/content teams

AI & Emerging Search

• Develop strategies for AI-driven search environments (e.g., generative search optimisation)

• Monitor changes in search behaviour and adapt acquisition strategies accordingly

• Identify and test new paid and organic search opportunities

Performance & Reporting

• Own channel budgets and forecasting

• Track, analyse and report on campaign performance with clear ROI accountability

• Work closely with Sales to ensure lead quality and pipeline alignment

• Build attribution models and optimise for revenue, not just leads

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Requirements

• 5+ years experience in a B2B performance marketing role

• Proven experience managing and scaling effective and creative paid social campaigns for B2B companies

• Strong PPC and search marketing expertise

• Experience selling into HR and Benefits teams is essential

• Experience in the employee benefits, health benefits, or HR tech space strongly preferred

• Demonstrated track record of driving measurable pipeline and revenue growth

• Deep understanding of long B2B sales cycles and multi-touch attribution

• Highly analytical with strong commercial acumen

• Comfortable owning budgets and performance targets

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What Success Looks Like

• Increased qualified pipeline from paid channels

• Reduced cost per high-quality lead

• Improved lead-to-opportunity conversion rates

• Scalable paid acquisition engine aligned with revenue growth targets

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Why Join Toothfairy?

• Be part of a fast-growing company reshaping employee health benefits

• Direct impact on company growth and revenue

• High ownership, autonomy and strategic influence

• Opportunity to build and scale a performance function from the ground up

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If you’re a data-driven performance marketer who understands HR buyers and thrives on delivering measurable growth, we’d love to hear from you.

Apply now to help Toothfairy scale the future of employee wellbeing.