CRM Operations Manager
Transfers in Sport are partnering with a global sports hospitality business to hire a CRM Operations Manager to support and optimise their CRM ecosystem across data, reporting, and platform operations.
The business delivers premium experiences across major international sporting events, and this role plays a key part in enabling commercial performance through strong data, processes, and platform reliability.
This is a CRM operations role, not a CRM marketing role.
It focuses on platform ownership, data quality, governance, and delivery, ensuring systems and processes are in place for marketing teams to operate effectively.
The Role:
- Own day to day CRM operations, ensuring data accuracy, system stability, and consistent usage
- Maintain governance, processes, and best practices across markets
- Act as the main point of contact for CRM queries and user support
- Deliver onboarding and training to improve adoption and usage
- Manage data quality, segmentation, and the development of a reliable single customer view
- Coordinate UAT cycles for platform updates and system changes
- Work closely with technical teams and external partners to deliver CRM improvements
- Support integrations across CRM, marketing tools, ticketing, e commerce, and BI systems
- Build dashboards and reporting to support decision making
- Collaborate with sales, marketing, and technology teams across multiple markets
What this role focuses on:
- Platform, data, and process management
- CRM governance and operational delivery
- Enabling marketing teams rather than executing campaigns
- Driving consistency and scalability across systems and workflows
Experience Required:
- CRM operations, administration, or platform management experience
- Strong understanding of data quality, segmentation, and governance
- Experience coordinating UAT or system changes
- Experience with CRM or marketing automation platforms such as DotDigital or similar
- Comfortable working across multiple stakeholders
Nice to have:
- Experience supporting system integrations
- Strong reporting and dashboarding skills
- Experience in multi market environments
What this role is not:
- Not a CRM campaign or marketing role
- Not focused on content, email, or lifecycle delivery
- Not responsible for campaign execution