Digital Content & AI Designer

Digital Content & AI Designer

Role Profile

Reports to: Head of Ecommerce

Location: Glasgow, office based

Salary: Dependent on experience

Hours: 42.5 hours per week (8.30am to 5.30pm)

Company Introduction

Trespass is a leading outdoor clothing and equipment brand known for its commitment to performance, quality, and affordability.

With over 300 retail stores worldwide and an established ecommerce presence across the UK, alongside continued expansion into international markets including Germany, Poland and Canada, Trespass continues to invest heavily in digital innovation.

As ecommerce continues to evolve, so too does the way we create content.

AI, automation and emerging creative technologies are transforming how brands engage customers. At Trespass, we're embracing these innovations to produce faster, smarter and more personalised digital experiences while maintaining the quality and authenticity our customers expect.

Role Overview

We're looking for a Digital Content & AI Designer to help shape the future of digital content creation at Trespass.

This is far more than a traditional graphic design role. You'll combine creativity with emerging AI technologies to produce engaging, high-performing content across every ecommerce touchpoint.

Working alongside Ecommerce, Marketing and Commercial teams, you'll use a combination of design expertise, AI-powered creative tools and data-driven decision making to deliver content that enhances customer experience, strengthens our brand and drives commercial performance.

You'll help establish new ways of working by leveraging AI to accelerate content production, automate repetitive tasks and create scalable creative solutions for the future.

Could you be who we are looking for?

• Passionate about digital design, ecommerce and emerging AI technologies.
• Naturally curious and always exploring new creative tools and trends.
• Strong visual storyteller with excellent attention to detail.
• Commercially aware and understands that great creative should deliver measurable business results.
• Comfortable working across multiple projects in a fast-paced ecommerce environment.
• Confident collaborating with cross-functional teams.
• Enthusiastic about experimenting, learning and continuously improving.
• A proactive problem solver who enjoys finding smarter ways to work through automation and AI.

What does a typical day sound like?

• Design engaging digital content across websites, email, social media, marketplaces and digital advertising.
• Produce high-quality product imagery, lifestyle imagery and video content using both traditional creative techniques and AI-powered tools.
• Create promotional campaigns, homepage assets and digital advertising that maximise engagement and conversion.
• Develop multiple creative variants for testing and personalisation across digital channels.
• Use AI-assisted creative tools to accelerate content production while maintaining exceptional quality and brand consistency.
• Optimise visual merchandising across the ecommerce website to improve customer experience and commercial performance.
• Collaborate with Ecommerce, Marketing and Trading teams to support product launches, promotions and seasonal campaigns.
• Build and maintain reusable design templates, prompt libraries and creative workflows to improve efficiency.
• Organise and manage digital assets within the Digital Asset Management (DAM) platform, ensuring content is searchable, reusable and consistently applied.
• Analyse creative performance using customer insights, engagement metrics and conversion data to continuously improve content effectiveness.
• Ensure all creative output aligns with Trespass brand guidelines across every customer touchpoint.
• Research and evaluate emerging AI creative technologies, recommending new tools and opportunities that improve productivity and innovation.
• Support the wider ecommerce team in adopting AI-powered creative workflows and best practice.

Experience & Skills

Essential

• Experience in digital graphic design, ecommerce content or creative production.
• Strong portfolio demonstrating digital-first creative work.
• Experience using Adobe Creative Cloud (Photoshop, Illustrator and Premiere Pro or equivalent).
• Understanding of ecommerce, digital marketing and customer journeys.
• Excellent attention to detail and brand awareness.
• Ability to manage multiple deadlines in a fast-paced environment.

Desirable

• Experience using AI creative platforms such as Adobe Firefly, ChatGPT, Midjourney, Runway, Veo, Kling or similar.
• Experience creating short-form video and motion graphics.
• Knowledge of Figma or modern collaborative design platforms.
• Understanding of A/B testing and conversion optimisation.
• Experience working with Digital Asset Management systems.
• Basic understanding of automation platforms and AI workflows.

Success Measures

Success in this role will be measured by:

• Faster delivery of creative assets through AI-assisted workflows.
• Improved ecommerce conversion through effective visual content.
• Increased engagement across digital channels.
• Consistent application of brand standards.
• Growth in creative testing and experimentation.
• Adoption of AI tools that improve productivity and reduce production time.
• Efficient management and reuse of digital assets.
• Positive collaboration with Ecommerce, Marketing and Commercial teams.

Working for Trespass

• You will receive 30 days holiday (increasing to 32 by 2 years’ service) to ensure you keep a healthy work-life balance and have lots of exciting plans in place to look forward to
• Benefit from our corporate discounts for you, your friends and family, making the most of the great outdoors
• Relaxed dress code
• Free parking as there is nothing worse than parking metres and additional costs, meaning.... buy the coffee!

We want like-minded, committed individuals to join us and be part of our continued success so if this sounds like a good fit for you then we welcome you to apply.

Salary information will be determined by experience and fit and decided at point of offer, however, if you have any questions relating to this, please get in touch.