Digital Analyst

Digital Analytics & CRO Specialist

Birmingham - Hyrbid - 2-3 days

About the Role
We're seeking a data-driven specialist to own digital analytics and conversion optimisation across global platforms. You'll implement robust tracking, deliver actionable insights, and drive a culture of experimentation.

Key Responsibilities

• Configure and optimise analytics tools (GA4, Adobe Analytics, GTM).
• Develop tagging specs, data layers, and event taxonomies.
• Build dashboards (Looker Studio, Power BI) and deliver performance insights.
• Lead CRO strategies: design A/B and multivariate tests, analyse results, and recommend improvements.
• Ensure compliance with GDPR and data governance standards.
• Collaborate with product, UX, and engineering teams to embed analytics early.

What We're Looking For

• Hands-on experience with GA4, Adobe Analytics, GTM.
• Strong CRO and experimentation knowledge.
• Skilled in dashboarding tools and data storytelling.
• Familiarity with GDPR and data governance.
• Bonus: Databricks, CRM integrations, behavioural tools (Hotjar, Contentsquare).

Apply now to help shape data-driven digital experiences.