Senior Field Marketing Manager

About the job

Trianz is an applied AI solutions company that accelerates customer business transformation through AI powered "Transformation Services as a Software Model" . With 25+ years of transforming enterprises, we've evolved to a product-led, platform-driven organization serving global enterprises across Financial Services, Insurance, Healthcare, Hi-Tech, Manufacturing, and other industries.

With global presence across 4 continents, our platform portfolio under the unified Concierto brand delivers end-to-end transformations including solutions for Migrate, Manage, Maximize, Modernize, Insights & Agentic AI, and SecOps - delivered through strategic partnerships with leading hyperscalers.

We're building the premier innovation-led organization in the digital transformation space through AI-first methodologies and data-driven excellence - RevolutionAIzing Transformations.

Role Summary

These roles own the end-to-end planning, execution, and optimization of field marketing programs in their assigned region. The primary focus is demand generation: campaigns, lead creation, MQL qualification, and structured handoff to sales. The role spans executive workshops, roadshows, regional campaigns, partner co-marketing, digital outreach, and ongoing lead generation initiatives — not limited to any single event format.

This is not a traditional event coordinator role. The ideal candidate combines strong product marketing depth with field execution intensity — someone who can demo the platform to a CIO, run a workshop for 50 enterprise leaders, coordinate a regional ABM campaign, and track every lead to pipeline conversion, all in the same week.

These individuals will collaborate very closely with regional sales teams and support sales motions in their geography, while remaining fully within the marketing organization with no dotted-line reporting to sales.

Key Responsibilities

Regional Demand Generation & Pipeline Creation

• Own and drive regional demand generation outcomes across all field programs, with clear accountability for qualified lead creation, MQL progression, and pipeline contribution.
• Design and execute regional demand generation campaigns spanning workshops, ABM programs, partner co-marketing, digital outreach, executive engagements, and direct field activity.
• Own the lead-to-assessment conversion funnel for field-originated leads: proper MQL/SQL categorization, timely follow-up, and structured handoff to sales.
• Collaborate with sales leadership to align field programs with territory plans, account priorities, and quarterly pipeline targets.
• Coordinate with SDR and inside sales teams on campaign alignment, attendee acquisition, lead follow-through, and outbound orchestration in the region.
• Submit regional campaign briefs to the central Content & Demand Generation function for digital execution support (email sequences, paid campaigns, landing pages).
• Track and report on demand generation KPIs: leads generated, conversion rates, pipeline contribution, influenced revenue, and cost per qualified lead.

Workshops, Roadshows & Executive Engagement

• Plan, execute, and optimize a structured calendar of executive workshops, roadshows, CIO/CTO roundtables, and hands-on platform experience sessions for targeted enterprise leaders.
• Own end-to-end event logistics: venue selection, attendee curation, speaker coordination, demo environment readiness, AV/production, and post-event follow-up.
• Deliver live platform demonstrations and facilitate transformation conversations, TCO analysis sessions, and executive networking engagements (dinners, happy hours).
• Build and maintain standardized SOPs for repeatable execution, ensuring consistency in quality, messaging, and outcomes across all event formats.
• Represent the company at hyperscaler summits, industry tradeshows, and partner events as needed, while keeping the primary focus on demand generation outcomes.

Post-Event Nurture & Sales Handoff

• Own the first 48-hour post-event outreach for all field-originated leads, ensuring immediate and personalized follow-up.
• Hand off qualified leads to the central Content & Demand Generation function for automated nurture sequences where applicable.
• Ensure all leads are entered into CRM with event attribution, lead source, and qualification notes within 24 hours.
• Coordinate structured handoff to regional sales: documented lead context, next-step recommendations, and follow-up timeline.
• Track lead progression through the funnel and report on sales acceptance rate, follow-up velocity, and conversion outcomes.

Platform Fluency & Product Evangelism

• Develop deep technical acumen on the Concierto platform — spanning Migrate, Modernize, Manage, Maximize, Intelligence, Concierto Agentic, and C/AI — to credibly present and demo to enterprise audiences.
• Conduct live product demonstrations at workshops and executive meetings, articulating platform capabilities, differentiation, and business value with confidence.
• Translate technical platform capabilities into business-outcome narratives tailored to CIO, CTO, and VP-level audiences across industries.
• Stay current on product releases, roadmap updates, and competitive positioning to ensure field messaging is always accurate.

Cross-Functional Coordination

• Coordinate with product marketing, alliance marketing, partner marketing, content and demand generation, and sales enablement to ensure field programs are supported with the right content, collateral, and demo environments.
• Execute co-branded events and joint GTM programs with hyperscaler and consulting partners in the region.
• Collaborate with marketing operations and alliances teams to identify and leverage MDF and partner funding opportunities for regional initiatives.
• Provide field intelligence back to central marketing: attendee feedback, competitive insights, regional market signals, and content effectiveness data.

Required Experience

• 8–12 years in B2B marketing, with at least 4–5 years in field marketing, event marketing, or demand generation within enterprise software or SaaS environments.
• Strong product marketing foundation — ability to understand, internalize, and communicate complex platform value propositions to senior enterprise audiences.
• Demonstrated technical acumen — comfortable learning platform architecture, conducting live product demos, and engaging in technical conversations with engineering and product teams.
• Proven track record of planning and executing enterprise workshops and executive engagement programs that produced measurable pipeline outcomes.
• Experience working within cloud ecosystems (AWS, Azure, GCP), consulting/SI partner channels, or enterprise technology platforms.
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo) for lead tracking, campaign attribution, and pipeline reporting.
• Bachelor’s degree required; MBA or advanced degree preferred.

Desired Profile

• Comes from a product marketing or GTM strategy background in enterprise software, cloud infrastructure, or digital transformation.
• Has operated in a fast-moving, startup-like environment where processes are evolving and multiple responsibilities must be managed simultaneously.
• Brings a builder’s mindset — comfortable creating frameworks, SOPs, and playbooks from scratch rather than only executing established programs.
• Demonstrates strong executive presence and can engage confidently with CIOs, CTOs, and enterprise decision-makers.
• Has a bias for action — moves from strategy to delivery quickly and independently.
• Data-driven: measures outcomes, optimizes programs, and articulates ROI clearly.
• Collaborative and team-oriented; works effectively across geographies and functions without constant direction.

Skills & Competencies

Must-Have

• Exceptional communication skills — ability to present, demo, and engage at the executive level.
• Technical aptitude — can learn and demonstrate a complex enterprise platform to technical and business audiences.
• Strong event orchestration and project management capability across complex, multi-stakeholder programs.
• Deep understanding of enterprise B2B demand generation: funnel management, lead qualification, attribution, and conversion optimization.
• High ownership mentality — accountable for outcomes, not just activities.
• Ability to operate independently in a distributed, fast-paced organization.

Nice-to-Have

• Experience with cloud migration, application modernization, or managed services marketing.
• Familiarity with hyperscaler partner ecosystems, ISV programs, and co-sell motions.
• Experience in platform-led GTM strategies (as opposed to purely services-led marketing).
• Experience coordinating with SDR/inside sales teams on outbound and follow-up motions.

Why choose Trianz

• Personal Growth : Startup agility with enterprise impact. Experience rapid innovation cycles while working on Fortune 500 transformations
• .AI-First Future : Where humans and AI revolutionize business. Lead the charge in implementing AI-driven transformation at scale
• .Global Impact : Shape transformation across continents. Work with diverse teams and clients spanning Americas, Europe, Asia, and beyond
• .Executive Access : Direct impact on Fortune 500 strategies. Work alongside C-suite leaders and influence major business decisions
• .Ownership & Entrepreneurial Spirit : Your ideas, our platform, global impact. Zero bureaucracy culture with decision-making autonomy and rapid execution

.Equal Employment Opportunity

Trianz is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veterans (except in those special circumstances permitted or mandated by law)