Ad Operations Executive

Location: London, Hybrid (2–3 days in-office)

Department: Digital / Performance / Operations

Reports to: Digital Operations Manager / Head of Digital

We’re a fast-paced, data-driven digital agency in London, looking for a technically-savvy Digital Operations Executive to support the execution, tracking, and optimization of digital campaigns and platforms. This role is ideal for someone with a passion for digital technology, strong attention to detail, and a hands-on approach to problem-solving.

You’ll play a key part in managing tagging infrastructure, website performance, and supporting cross-channel marketing activities—all while deepening your technical skillset in an environment that encourages experimentation and learning.

• Tagging & Tracking:
• Implement and manage tracking through Google Tag Manager (GTM) across client websites and campaigns.
• Support with setup and troubleshooting of tags, triggers, and variables, ensuring clean and accurate data collection.
• Liaise with analytics and development teams to ensure reliable tracking plans and data integrity.
• Technical Campaign Support:
• Assist in the deployment of digital marketing campaigns, ensuring assets are properly tagged and tracked.
• Help configure and QA campaign pixels, UTM parameters, and custom events for platforms like Google Ads, Meta, and LinkedIn.
• Website & Platform Maintenance:
• Support website updates via CMS tools (e.g., WordPress, Webflow), including basic content updates and HTML adjustments.
• Collaborate with developers on technical implementations and platform enhancements.
• Performance Monitoring:
• Monitor digital performance and provide regular reports using tools like Google Analytics, Looker Studio, and GA4.
• Identify gaps or issues in tagging and propose solutions to improve data quality.
• Process & Documentation:
• Contribute to process documentation, SOPs, and knowledge sharing around tracking, analytics, and campaign operations.
• Stay informed on the latest digital trends, tagging frameworks, and privacy regulations (e.g., cookie consent, GDPR).

Essential:

• 1–2 years in a digital marketing, operations, or analytics role—ideally within an agency environment.
• Working knowledge of Google Tag Manager (GTM) and Google Analytics.
• Basic proficiency in HTML (and interest in learning more about CSS/JavaScript).
• High attention to detail and ability to QA technical setups.
• Strong communication and coordination skills across teams.

Desirable:

• Familiarity with JavaScript for tag customisation or debugging.
• Experience with performance platforms (e.g., Meta Ads, Google Ads).
• Exposure to A/B testing tools (e.g., Google Optimize, Optimizely).
• Understanding of data privacy standards and cookie consent platforms.

• Hands-on technical training across analytics, tracking, and CRO
• Direct mentorship from senior digital strategists and developers
• Flexible working and a collaborative agency culture
• Opportunities to grow into a technical digital strategist or marketing technologist role